lead generator 2017 - social media
Post on 22-Mar-2017
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TRANSCRIPT
SOCIAL MEDIA
MATTERS
PART THREE
PREVIOUS SESSIONS
Part Two
Regional Preferences
Part One
Battle of the Sexes
THANKS TO OUR SPONSOR!
OFFICIAL APP SPONSOR
2017 USER EXPERIENCE AND CONFERENCE
2017 TODAY’S ONLINE RENTER STUDY
REASONS TO USE SOCIAL MEDIA
For what reasons would/do you use an apartment community’s social networking page for (i.e., Facebook, Twitter, Instagram, etc.)?
1 News/updates about the apartment community from the community staff 34.3%
2 Schedule of community social events and activities 22.2%
3 Provide feedback on your experience as a resident 19.0%
4 Communicate with the community staff 15.2%
5 View or post "classifieds" 15.1%
6 Post comments/images of my experience in the community 14.5%
7 Communicate with residents 13.0%
SOCIAL MEDIA ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT
Have you ever interacted with an apartment community or property management company on a social networking site like Facebook or Twitter?
If yes: What was the nature of the interaction?
1 Compliment 32.6%
2 Enter a contest 30.7%
3 Question 23.7%
4 Complaint 18.5%
5 Recommend 17.8%
6 Respond to a blog post 12.6%
NOT A PRIORITYImpact on renewal decision
GETTING BETTER
2011
1.92
2015
2.01
2017
2.39
STRONG CORRELATIONSocial Media Perception of value
STRONG CORRELATIONSocial Media Perception of value
SOCIAL MEDIA GAMEPLAN
Reasons they WOULD Reasons they HAVE
News/updates about the apartment community from the community staff 1 Compliment
Schedule of community social events and activities 2 Enter a contest
Provide feedback on your experience as a resident 3 Question
Communicate with the community staff 4 Complaint
SOCIAL MEDIA GAMEPLANEngagement Touchpoints1. News/updates2. Contests/events3. Feedback4. Communication5. Entertainment
April = 20 Monday-Friday days
75/25 rule:• 15 posts that are informative,
fun and entertaining• 5 posts that are promotional
MON Community Updates
TUES Turn on Lightbulbs
WED Ask a Question
THURS Weekend In Sight
FRI Marketing/Promotions
COMMUNITY UPDATES
Good morning 102 South!
This week the landscapers are installing new flowers throughout the community, be sure to take a stroll and let us know what you think.
We have a new team member starting on Wednesday. John is a Service Technician with over 11 years of experience – we’re excited to welcome him!
Don’t forget to stop in and pick up your pool passes, summer will be here before you know it!
TURN ON LIGHTBULBS
Check out this great article we found on cleaning hacks – who knew dryer sheets were for more than just laundry!
This one pot recipe is just what we need on a busy Tuesday…and who doesn’t love cheese?
We asked our Lead Service Tech Mark for tips on cutting down your AC bill. Check out Mark’s words of wisdom.
Only a true Star Wars fan can ace this quiz. Good luck and may the force be with you!
ASK A QUESTION
What’s your favorite room in your home and why?
If you could invite one celebrity over for dinner, who would it be?
Any funny pet photos out there?
What’s your favorite restaurant within 10 miles of here?
Would you rather…?
WEEKEND IN SIGHT
Classic car show this weekend at City Square!
New movie opening this weekend, the reviews are great!
Bottomless mimosas at XYZ’s Saturday Brunch!
Downtown Music Festival starts tomorrow – get your discount tickets here.
MARKETING/PROMOTION
Residents in building 4 – how would you like to pick your neighbor and earn a bonus for doing so? Apt 423 is now available: awesome split 2 bedroom floorplan with a fireplace. Tell a friend!
Move-in ready 1 bedroom, close to the pool - just in time for summer!
Thanks to all for your feedback on our annual survey – we achieved an exceptional level score!
GIVE THESE A TRY
Re-launch your social
media
IM individual residents
Live stream walking a
vacant
Live stream a team
meeting
Celebrate resident
successes
KEY TAKEAWAYS
1. Write for the reader
2. Give your community a personality
3. Spark a positive emotion
4. Include photos whenever possible
5. Reading is hard – looking is easy
FINAL THOUGHTS
TARGET ENGAGESTRATEGIZE
UPCOMING SERIESStarting in April
Lace Up For Leasing
Part 1 – On Your Mark: The New Leasing Interview
Part 2 – The Digital Sprinter: Leasing Sight Unseen
Part 3 – High Rent Hurdles:Most Expensive? No Problem!
THANKS FOR ATTENDING!
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