lead9 always on! 2016 eng

Leading mobile marketing agency in Eastern Europe

Mobile  Marke+ng  Code

www.mmcode.com.ua www.mobilemarketing.com.ua

A set of rules on conducting mobile marketing campaigns

News and best practices in Ukraine and abroad

We organised and support the following industry initiatives:

FBI vs Apple Privacy issue, which shows how important personal data recorded on a smartphone can be.

It also stresses the protective value of a passcode.

Today we will talk about retailAnd how mobile can support brands in POS effectively

39 mln 40 mln

Quantity of mobile audience equals to that of TV

Ukrainian data 2015-16

Today in Ukraine

~ 50%users have smartphones

Audience 18-50 yrs, data collected in May 2016

> 71%Smartphone owners use internet every day

and download apps

Smartphone usersnow equal to

out of all mobile users and will reach 75% by

2018All major cities will be

covered by fast internet

We have organised over 250 promotions with SMS, web and 0-800 hotlines since 2007

Web/SMS = 60/40

Registration channels

Number of web-based registrations has been growing steadily by 30% per year and now equals to over a half and in some cases up to 80% of all participants in the promo in Ukraine and Russia

Innovations in retail

● і-packaging ● mobile coupons ● e-prizes

Or how a brand can save over 70% of promo budget and a couple weeks to time

Interactive packaging

Scan this image using Layar app. Download Layar from AppStore or Google Play for free!

Loyalty cards in a smartphone - using QR-codes, easy to use and scan at a POS cash register

User only needs to open an app and instantly receive a coupon, which can be shown at POS cashier

Mobile coupon - simple redemption at POS

No need to search for a paper coupon, cut it out and wait for cashier to input it into the system. Mobile coupon is an elegant no hassle solution

lead9.com/e-ticket

You have won a prize! Please enter your

phone and e-mail, so we can send you your ticket to the concert!

phone

email

RECEIVE MY PRIZE

To receive a prize, consumer only needs to input his/her mobile number and/or e-mail and get a discount coupon or a ticket to an event, movie, etc.

Mobile redemption page and electronic ticket design can be branded accordingly

Simple redemption

- time and budget for prize delivery are decreased considerably

Electronic prizes

gmail.com/inbox

Phone number is automatically checked with winners’ list and if correct sent instantly.

Tickets scanning from users’ screens can be performed either by organiser or LEAD9 staff

No need to print the ticket, it is enough to show ticket’s bar code from mobile device!

Scanning from the mobile screen

And it is important to remember the mobile marketing principles

www.lead9.com

Thank you!