lead9 always on! 2016 eng
TRANSCRIPT
Leading mobile marketing agency in Eastern Europe
Mobile Marke+ng Code
www.mmcode.com.ua www.mobilemarketing.com.ua
A set of rules on conducting mobile marketing campaigns
News and best practices in Ukraine and abroad
We organised and support the following industry initiatives:
FBI vs Apple Privacy issue, which shows how important personal data recorded on a smartphone can be.
It also stresses the protective value of a passcode.
Today we will talk about retailAnd how mobile can support brands in POS effectively
39 mln 40 mln
Quantity of mobile audience equals to that of TV
Ukrainian data 2015-16
Today in Ukraine
~ 50%users have smartphones
Audience 18-50 yrs, data collected in May 2016
> 71%Smartphone owners use internet every day
and download apps
Smartphone usersnow equal to
out of all mobile users and will reach 75% by
2018All major cities will be
covered by fast internet
We have organised over 250 promotions with SMS, web and 0-800 hotlines since 2007
Web/SMS = 60/40
Registration channels
Number of web-based registrations has been growing steadily by 30% per year and now equals to over a half and in some cases up to 80% of all participants in the promo in Ukraine and Russia
Innovations in retail
● і-packaging ● mobile coupons ● e-prizes
Or how a brand can save over 70% of promo budget and a couple weeks to time
Interactive packaging
Scan this image using Layar app. Download Layar from AppStore or Google Play for free!
Loyalty cards in a smartphone - using QR-codes, easy to use and scan at a POS cash register
User only needs to open an app and instantly receive a coupon, which can be shown at POS cashier
Mobile coupon - simple redemption at POS
No need to search for a paper coupon, cut it out and wait for cashier to input it into the system. Mobile coupon is an elegant no hassle solution
lead9.com/e-ticket
You have won a prize! Please enter your
phone and e-mail, so we can send you your ticket to the concert!
phone
RECEIVE MY PRIZE
To receive a prize, consumer only needs to input his/her mobile number and/or e-mail and get a discount coupon or a ticket to an event, movie, etc.
Mobile redemption page and electronic ticket design can be branded accordingly
Simple redemption
- time and budget for prize delivery are decreased considerably
Electronic prizes
gmail.com/inbox
Phone number is automatically checked with winners’ list and if correct sent instantly.
Tickets scanning from users’ screens can be performed either by organiser or LEAD9 staff
No need to print the ticket, it is enough to show ticket’s bar code from mobile device!
Scanning from the mobile screen
And it is important to remember the mobile marketing principles