leadership in innovation 1194529453608858 3
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The power of and- innovating at Nokia
Petteri Alinikula
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Do we have tochoose?
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Most Important Innovations ever
1. Weapons
2. Mathematics and number zero
3. Money
4. Printing
5. Free markets and capital markets
6. Domestic animals and agriculture
7. Property ownership
8. Limited liability
9. Participatory democracy
10.Anesthetics and surgery
Source: BusinessWeek.com
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Most Important Non-Medical Innovations
of the last 25 years1. The Internet
2. Cell phone
3. Personal computers
4. Fiber optics
5. E-mail
6. Commercialized GPS
7. Portable computers
8. Memory storage discs
9. Consumer level digital cameras
10.Radio frequency ID tags
By CNN.com Sunday, June 19, 2005; Posted: 5:10 p.m. EDT (21:10 GMT)Top 25 non-medical innovation of last 25 years
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Technology innovationsAND
Product innovationsAND
Business model innovations
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Mobira Senator
NMT450
car phone
1982
~10 kg
Mobira
Talkman
NMT450
portable
1984
~5 kg
Mobira Cityman
900 NMT900
hand-held
mobile phone
1987
770 g
Nokia 101
NMT 900 mobile
phone
1992
275 g
Nokia 2110
GSM mobile
phone
1994
236 g
Nokia 8110
GSM mobile
phone
1996
151 g
Nokia 6110
GSM mobile
phone
1998
137 g
Nokia 8810
GSM mobile
phone
1998
98 g
Nokia 8210
GSM mobile
phone
1999
79 g
Computing powerPower consumption
Make me smaller
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Product innovations
First imaging phonewith an integrated
camera,2001
Personalization
1993
Multimedia
computer,
2007
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Industry in major transition
Business environment continues to change with both
existing and new competitors
Internet business models have enjoyed huge success
mobile domain is the next battleground for businessmodel innovations
Web 2.0 - community-created content - is the magnet of
innovations
New ways of working complement long-term research;
based on speed, customer discovery, trial and error, beta,
co-creation, open innovation
The next game: human mobility systems of the fusedphysical and digital world
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Find a solution to a problemAND
Find a use for a solution
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WIBREE radio experts and business developers
collaborate
Business
Sports
Healthcare Games & toys
Home electronicsMobile device,
watch, laptop
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Making sense of what you see
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Power consumption in different usage scenarios
Power consumption in different usage scenarios
0
200
400
600
800
1000
1200
1400
Browsing
(downloading /
reading)
3G call MP3 Idle
P
owerconsumption(mW)
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Dual approach to future success
Technology
Business
Existing
Emerging
Existing Emerging
Nokia
today
Nokia
tomorrow
Exploratory
systems
research
Rich interaction
Core technologybreakthroughs
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Fail creativelyAND
Get it rightfirst time
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Success or creative failure
Research initiatives in 1990s
Digital audio broadcasting DAB
Network-based mobile positioning
All-optical Broadband Accessnetwork
Beta culture:Learn from it Jazz
it up!
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Collaboration is in our DNA
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The genius of teamwork
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Have flashes ofinspiration
ANDDo a lot ofhard work
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The power ofAND.
An open mind is the most powerful
innovation tool Innovation at NRC is not just about what we
do, but how we do it
Theres no recipe for creativity you have to
take a lot of different approaches, and some of
these will even be contradictory!
Creativity doesnt end with the great idea. To
make technology work, it has to get intopeoples hands..
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Xform research to business program
ANDExtra mile to product development
ANDVenture, trial, outlicence
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