leading and building a social business

Socialized.me/channelnext @shanegibson

@shanegibson

Leading the Socialized Enterprise#socializednext

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Socialized.me/channelnext @shanegibson

“Ads don’t

work on YouTube Dad!”

Socialized.me/channelnext @shanegibson

Marketing is now a conversation,

therefore everything is marketing.

Socialized.me/channelnext @shanegibson

Socialized.me/channelnext @shanegibson

The Social C-Suite(BrandFog)

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Socialized.me/channelnext @shanegibson

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McKinsey Global Institute

•1.5 Billion social networking globally

•70% Companies use social network tech

•28 hours per week on email and searching

•90% Companies report positive impact

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$900 billion – $1.3 Trillion

•20-25% Improved knowledge worker communication, collaboration and efficiency

•33% increased customer purchases and consumption driven by online social interaction

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Socialized.me/channelnext @shanegibson

Who owns social media?

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It Belongs to Everyone

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Socialized.me/channelnext @shanegibson

Socialized.me/channelnext @shanegibson

Motivation

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“More than half of workers in their 20s prefer employment at companies that

provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com

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Digital Natives&

Digital Immigrants

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Wired

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Attraction•Social Platforms and networks

•Humanized Process

•Constant Feedback

•Core Values

•Demonstrate a Path

•Demonstrate a Purpose

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Learning•Byte / Bite Sized

•Collaborative

•JIT

•From Universal to Variable

•Social

•Engagement

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Digital and EngagedYammer

Wikis

Google Video / Audio

Constant interaction

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Builddirect.com

•Themes

•Causes

•Hired to Connect

•Career Mentoring

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“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work”

- Jeremiah Owyang

@jowyang

Socialized.me/channelnext @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Socialized.me/channelnext @shanegibson

Socialized.me/channelnext @shanegibson

Listening

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Hootsuite Analytics

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Socialized.me/channelnext @shanegibson

Socialized.me/channelnext @shanegibson

Viral Heat

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TweetReach.com

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Score Keeping?

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Stakeholder Spotting

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Implementation•Social Media Policy and Guidelines

•Social Media training and monitoring

•Crowd-driven ongoing education

•Senior involvement

•Long-term focused

•… Remember you attract what you are not what you want.

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Learn More:

Slides: http://socialized.me/channelnext

Podcast: http://closingbigger.net

Twitter: http://twitter.com/shanegibson