leading and building a social business
Post on 20-Oct-2014
687 views
DESCRIPTION
TRANSCRIPT
Socialized.me/channelnext @shanegibson
@shanegibson
Leading the Socialized Enterprise#socializednext
Socialized.me/channelnext @shanegibson
htt
p:/
/ww
w.a
gent-
x.c
om
.au
Socialized.me/channelnext @shanegibson
“Ads don’t
work on YouTube Dad!”
Socialized.me/channelnext @shanegibson
Marketing is now a conversation,
therefore everything is marketing.
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
The Social C-Suite(BrandFog)
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
McKinsey Global Institute
•1.5 Billion social networking globally
•70% Companies use social network tech
•28 hours per week on email and searching
•90% Companies report positive impact
Socialized.me/channelnext @shanegibson
$900 billion – $1.3 Trillion
•20-25% Improved knowledge worker communication, collaboration and efficiency
•33% increased customer purchases and consumption driven by online social interaction
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Who owns social media?
Socialized.me/channelnext @shanegibson
It Belongs to Everyone
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Motivation
Socialized.me/channelnext @shanegibson
“More than half of workers in their 20s prefer employment at companies that
provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com
Socialized.me/channelnext @shanegibson
Digital Natives&
Digital Immigrants
Socialized.me/channelnext @shanegibson
Wired
Socialized.me/channelnext @shanegibson
Attraction•Social Platforms and networks
•Humanized Process
•Constant Feedback
•Core Values
•Demonstrate a Path
•Demonstrate a Purpose
Socialized.me/channelnext @shanegibson
Learning•Byte / Bite Sized
•Collaborative
•JIT
•From Universal to Variable
•Social
•Engagement
Socialized.me/channelnext @shanegibson
Digital and EngagedYammer
Wikis
Google Video / Audio
Constant interaction
Socialized.me/channelnext @shanegibson
Builddirect.com
•Themes
•Causes
•Hired to Connect
•Career Mentoring
Socialized.me/channelnext @shanegibson
“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work”
- Jeremiah Owyang
@jowyang
Socialized.me/channelnext @shanegibson
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Listening
Socialized.me/channelnext @shanegibson
Hootsuite Analytics
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Viral Heat
Socialized.me/channelnext @shanegibson
TweetReach.com
Socialized.me/channelnext @shanegibson
Socialized.me/channelnext @shanegibson
Score Keeping?
Socialized.me/channelnext @shanegibson
Stakeholder Spotting
Socialized.me/channelnext @shanegibson
Implementation•Social Media Policy and Guidelines
•Social Media training and monitoring
•Crowd-driven ongoing education
•Senior involvement
•Long-term focused
•… Remember you attract what you are not what you want.
Socialized.me/channelnext @shanegibson
Learn More:
Slides: http://socialized.me/channelnext
Podcast: http://closingbigger.net
Twitter: http://twitter.com/shanegibson