Download - Leading and Building a Social Business
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@shanegibson
Leading the Socialized Enterprise#socializednext
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“Ads don’t
work on YouTube Dad!”
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Marketing is now a conversation,
therefore everything is marketing.
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The Social C-Suite(BrandFog)
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McKinsey Global Institute
•1.5 Billion social networking globally
•70% Companies use social network tech
•28 hours per week on email and searching
•90% Companies report positive impact
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$900 billion – $1.3 Trillion
•20-25% Improved knowledge worker communication, collaboration and efficiency
•33% increased customer purchases and consumption driven by online social interaction
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Who owns social media?
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It Belongs to Everyone
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Motivation
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“More than half of workers in their 20s prefer employment at companies that
provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com
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Digital Natives&
Digital Immigrants
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Wired
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Attraction•Social Platforms and networks
•Humanized Process
•Constant Feedback
•Core Values
•Demonstrate a Path
•Demonstrate a Purpose
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Learning•Byte / Bite Sized
•Collaborative
•JIT
•From Universal to Variable
•Social
•Engagement
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Digital and EngagedYammer
Wikis
Google Video / Audio
Constant interaction
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Builddirect.com
•Themes
•Causes
•Hired to Connect
•Career Mentoring
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“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work”
- Jeremiah Owyang
@jowyang
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“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
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Listening
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Hootsuite Analytics
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Viral Heat
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TweetReach.com
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Score Keeping?
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Stakeholder Spotting
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Implementation•Social Media Policy and Guidelines
•Social Media training and monitoring
•Crowd-driven ongoing education
•Senior involvement
•Long-term focused
•… Remember you attract what you are not what you want.
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Learn More:
Slides: http://socialized.me/channelnext
Podcast: http://closingbigger.net
Twitter: http://twitter.com/shanegibson