leading from the middle social media

SOCIAL MEDIA FOR HIGHER ED LEADERS

With Stephanie Delaney, JD, PhD

Seattle Community College

Leading from the Middle, Spring 2014

WHO’S HERE?

Considering both work and personal use, how often do you use a social media tool?

I use social media tools all the time

I use social media tools a few days a week

I use social media tools a few times a month

I rarely if ever use social media tools

LET’S SHARE

Shared Notes on Google Docs - http://bit.ly/LFM_SocialMedia

Backchannel on Today’s Meet - https://todaysmeet.com/LFM

Twitter Hashtag - #LFM2014Follow me on Twitter @stephaniedelane

WHY ARE YOU INVOLVED IN HIGHER EDUCATION?

Type your answer into our shared Google Doc or in Today’s Meet

DOUGLAS ADAMS ON TECHNOLOGY

I suppose earlier generations had to sit through all this huffing and puffing with the invention of television, the phone, cinema, radio, the car, the bicycle, printing, the wheel and so on, but you would think we would learn the way these things work, which is this:

1) everything that’s already in the world when you’re born is just normal;

2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;

3) anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilization as we know it until it’s been around for about ten years when it gradually turns out to be alright really.

THE CASE FOR SOCIAL MEDIA

WAYS OF PARTICIPATING IN SOCIAL MEDIA

CreatorsConversationalistsCriticsCollectorsJoinersSpectatorsInactives

OBJECTIVES FOR PARTICIPATING IN SOCIAL MEDIA

ListeningTalkingEnergizingSupportingEmbracing

TWO RECOMMENDATIONS FOR ENGAGING IN SOCIAL MEDIA

Share what you know Listen to what is being said

OBSERVE

SHARE

CREATE

CHRIS BAILEY, LOWER COLUMBIA - FACEBOOK

ORGANIZE

Hashtags # - searchable way to tag information

Twitter ListsUsing Twitter Lists -

https://support.twitter.com/articles/76460-using-twitter-lists

Mashable Twitter Lists - http://mashable.com/category/twitter-lists/

LEE LAMBERT – PIMA CC - TWITTER

ERIC MURRAY – CASCADIA - BLOGGING

“Friday Letter, 2-7-14

 Sometimes I wish I could put all of our employees into an open air bus, drive down Main Street in Bothell, and have 700,000 people come out to celebrate our success. I mean, what we do deserves the accolades of the masses and they should celebrate it.

Sometimes I wish that Boeing would paint a 747-8 with “CASCADIA: Home of the Kodiaks” and put Kody’s face on the tail for everyone to see. I mean, we have good industry connections and it would be great if they could acknowledge it. Or, instead, they could use the $25,000 spent on painting the plane and start an endowment to permanently assist students with getting an education.

 Sometimes I wish I could give every employee a $5000 ring, which they could then re-sell on eBay for $96,000, to recognize the successes from the past year. I mean, we are the best, so why not reward it?”

SELECTING YOUR TOOLS

AGGREGATE

How to choose Works with the social media that you currently use or might use

Available on the devices you use

Makes sense to you

Top Social Media Managers Flipboard Seesmic TweetDeck Hootsuite

MANAGE YOUR TIME

Turn off the distractions! Check the Settings of any tool and turn off the push notifications and pop up alerts

Set aside some time Avoid doing it right before bed

Have a mission Set a timer

QUESTIONS???

Feel free to contact me with questions

Stephanie Delaney Stephanie.Delaney@seattlecolleges.edu

Slides at http://slidesha.re/1epwFUw

All images in this presentation, with the exception of the web images, are from the Microsoft image gallery.