lean marketing with a3 thinking

Joe Dager – Business901

Lean Thinking • Identify Value

• Map Value Stream

• Create Flow

• Establish Pull

• Seek Perfection

Marketing Communications

Ezine Mailers Brochure Pricing Web

Presence

Social Media

Press Release

Speaking Advertising Referral

Handles the marketing communications for the company.

Works closely with Value Stream Managers & Team Coordinators

Provide support for program strategy and value stream.

Seek Perfection

• Develop a continuous improvement culture

• Provides a process linkage for Customer Focused activities.

• Forces us to go to Gemba to solve problems

• Provides historic records of decision making throughout the process

• Develops a Knowledge Capturing mechanism supported by data

Why A3 in Marketing?

What is an A3? • A3-sized sheet of paper

• Document on 1 page, results from the PDCA cycle.

• 4 Types of A3s

• Problem Solving

• Proposal

• Status

• Informational

Think of an A3 as a mini-PDCA Team: Date:

Title/Theme:

Background/Definition:

Current Conditions:

Target:

Determine Cause/Analysis:

Countermeasures:

Implementation:

Follow-up:

Problem Solving Process