lean startup machine hyd - experimentation board
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#lsmhyd
@rohith_v Date: 6th June, 2014 Venue: Progress Software, Hyd.
leanstartupmachine-hyd
9/10 product startups fail!
leanstartupmachine-hyd
leanstartupmachine-hyd
why?
leanstartupmachine-hyd
Just do it!
leanstartupmachine-hyd
focus on
Solution
Life’s too short to build something no one wants-Ash Maurya
leanstartupmachine-hyd
#lsmhyd
@rohith_v
leanstartupmachine-hyd
Customer
Problem
Solution
leanstartupmachine-hyd
Customer
Problem
Solution
leanstartupmachine-hyd
Experiment Board
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Brainstorm Section
Execution Section
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improveParents influence
driving school choice
SafeRoads
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improveParents influence
driving school choice
SafeRoads
6/10
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improveParents influence
driving school choice
SafeRoads
2/10 hence invalidated
Kids learn from parents or friends!
6/10
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improveParents influence
driving school choice
SafeRoads
2/10 hence invalidated
6/10
Kids learn from parents or friends!
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
SafeRoads
2/10 hence invalidated
Parents influence driving school
choice
6/10
Kids learn from parents or friends!
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
2/10 hence invalidated
6/10
Kids learn from parents or friends!
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
6/10 want this solution
2/10 hence invalidated
6/10 6/10
Kids learn from parents or friends!
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
6/10 want this solution
2/10 hence invalidated
1/10 hence invalidated
6/10 6/10
Kids learn from parents or friends!
Children make own choices.
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
2/10 hence invalidated
People learn traditional way.
1/10 hence invalidated
6/10 6/10
Kids learn from parents or friends!
Children make own choices.
leanstartupmachine-hyd
Lean is not a stab in the dark It is a stab in the dark and listening carefully
-Unknown
#lsmhyd
@rohith_v
Customer Discovery
leanstartupmachine-hyd
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Urban Drivers (< 5 yrs experience)
Inadequate training for real world scenarios
SafeRoads
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
2/10 hence invalidated
1/10 hence invalidated
6/10 6/10
Kids learn from parents or friends!
Children make own choices.
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Urban Drivers (< 5 yrs experience)
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
2/10 hence invalidated
1/10 hence invalidated
6/10 6/10
Kids learn from parents or friends!
Children make own choices.
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Urban Drivers (< 5 yrs experience)
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
2/10 hence invalidated
1/10 hence invalidated
Drivers want to improve
6/10 6/10
Kids learn from parents or friends!
Children make own choices.
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Urban Drivers (< 5 yrs experience)
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
Inadequate training for real world scenarios
Drivers want to improve
Drivers want to improve
Parents influence driving school
choice
2/10 hence invalidated
1/10 hence invalidated
6/10 6/10 6/10
Kids learn from parents or friends!
Children make own choices.
Experiments
Customer
Problem
Solution
Method & Success Criterion
GET OUT OF THE BUILDING!
Result & Decision
Learning
Riskiest Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).
Download Experiment Board and watch case studies at www.javelin.com
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Car drivers: 18 – 25 y.o. Learners
Parents: 18 – 25 y.o. Learners
Urban Drivers (< 5 yrs experience)
Inadequate training for real world scenarios
Drivers want to improve
Parents influence driving school
choice
SafeRoads
Inadequate training for real world scenarios
Inadequate training for real world scenarios
Drivers want to improve
Drivers want to improve
Parents influence driving school
choice
2/10 hence invalidated
1/10 hence invalidated
10/10 hence Validated
6/10 6/10 6/10
Kids learn from parents or friends!
Children make own choices.
New Urban Drivers scared of traffic
Thank you
@rohith_v Date: 6th June, 2014 Venue: Progress Software, Hyd.
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