lean startup machine hyd - experimentation board

#lsmhyd

@rohith_v Date: 6th June, 2014 Venue: Progress Software, Hyd.

leanstartupmachine-hyd

9/10 product startups fail!



why?


Just do it!


focus on

Solution

Life’s too short to build something no one wants-Ash Maurya


#lsmhyd

@rohith_v


Customer

Problem

Solution


Experiment Board

Experiments

Customer

Problem

Solution

Method & Success Criterion

GET OUT OF THE BUILDING!

Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5

Project Name: Team Leader Name:

© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).

Download Experiment Board and watch case studies at www.javelin.com

Start here. Brainstorm with stickies, pull it over to the right to start your experiment.

Who is your customer? Be as specific as possible. Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Brainstorm Section

Execution Section

http://www.javelin.com/



Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5









Car drivers: 18 – 25 y.o. Learners

Parents: 18 – 25 y.o. Learners

Inadequate training for real world scenarios

Drivers want to improve

Parents influence driving school

choice

SafeRoads




Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5












Drivers want to improveParents influence

driving school choice

SafeRoads




Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














SafeRoads

6/10




Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














SafeRoads

2/10 hence invalidated

Kids learn from parents or friends!

6/10




Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














SafeRoads


6/10





Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5













SafeRoads



choice

6/10





Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














choice

SafeRoads



6/10





Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














choice

SafeRoads


6/10 want this solution


6/10 6/10





Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














choice

SafeRoads


6/10 want this solution



6/10 6/10


Children make own choices.




Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5














choice

SafeRoads



People learn traditional way.


6/10 6/10






bit.ly/whitepasses


http://bit.ly/whitepasses


Lean is not a stab in the dark It is a stab in the dark and listening carefully

-Unknown

#lsmhyd

@rohith_v

Customer Discovery


Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5











Urban Drivers (< 5 yrs experience)


SafeRoads




choice



6/10 6/10






Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5















choice

SafeRoads





choice



6/10 6/10






Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5















choice

SafeRoads





choice




6/10 6/10






Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5















choice

SafeRoads






choice



6/10 6/10 6/10






Experiments

Customer

Problem

Solution



Result & Decision

Learning

Riskiest Assumption

1 2 3 4 5















choice

SafeRoads






choice



10/10 hence Validated

6/10 6/10 6/10



New Urban Drivers scared of traffic




Thank you

@rohith_v Date: 6th June, 2014 Venue: Progress Software, Hyd.

lean startup machine hyd - experimentation board

Engineering

time limit

download experiment

software company

case studies

team leader

customers perspective

progress software

mincar drivers