creating a culture of experimentation (lean startup conference talk)
Post on 17-Oct-2014
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Cook and other Intuit leaders talk about four principles for leaders in creating a culture of experimentation.TRANSCRIPT
Creating a Culture of Experimentation: Ideas and Best Practices
Scott Cook Bharath Kadaba Joe Hernandez Carol Howe
Leaders Champion a Grand Challenge
Create new businesses that improve the financial lives of Indians
150M+ farmers Contribute 25% of GDP 60% of population dependent on agriculture
Help improve the financial lives of Indian farmers who are struggling to make ends meet
Small empowered team chooses “uncomfortably” narrow problem to solve for farmers…
Problem: Who should I sell the produce to in order to realize the “best” price? Solution: Personalized market price information and connection to buyer via daily text messages
**Fasal** Okra Padra 95-105 Agent 9765590632 Baroda 00-115 Agent 9354240167
Team adopts experiments as a way to make all decisions
• 20+ Major Experiments
• Overcame many “death threats” from management by staying lean
• Always passing impossible toll gates!
Manually sent daily market prices via text messages – test in market within days!
Fake-O-Backend
+20% farm income
2010 2011 2012
Customer Benefit 1.2M Active farmers
Leaders install experimentation culture and systems …to remove speed bumps in experimenters’ way
New tools so teams can run many experiments without talking to Legal at all Legal
• Mindset à Behavior • Democratize Action • Becomes How You Work
Leaders install experimentation culture and systems …to remove speed bumps in experimenters’ way
New tools so teams can run many experiments without talking to Legal at all Legal
• Mindset à Behavior • Democratize Action • Becomes How You Work
• 5- 30K max # of testers for 2 months • Testers understand they are
participating in research • Prototype does not actually complete
transactions or collect user data • Our data stewardship principles apply • Collect only the info necessary to conduct test • We do not collect credit card info • Participants learn about pilot via
communication to the gen public (and not targeted to any gov’t employees or agencies)
• Testers may be given small token, if applicable, for their time
• Complete patent brainstorm before sharing publicly
Prototype
SnapTax
Amazing I woke up about an hour ago. Drank some coffee, talked on the phone and filed my taxes. Way to make filing no big deal at all, TurboTax. -– I like games.com, 1/20.2012
Unbelievably Easy A five year old could do your taxes for you. Or a monkey. You choose - gsteve81, 2/12/2012 Great App So easy, so fast, might sound odd but this is one of my favorite apps that I only get to use once a year. – Jamie Cox, 2/23.2012 Freaking Amazing!!!!! Wife and I completely shocked at the ease and simplicity of the app! We usually cringe at tax time but this app made us not want to get a divorce preparing our taxes. Highly recommend for singles and married alike! – study76, 2/17/2012
Leaders pull insights from successes and failures
Document capture app for TurboTax Online
Document capture app for TurboTax Online Start-to-Finish Tax Preparation App for Simple Filers