lean ux in the enterprise - june 10th meetup

Design by Principle Applying Lean UX in a Big Enterprise

Nice to meet you

@anthviv!

bloomberg.com/ux

THE NORDSTROM STORY

WHAT THEY SAID

People take a lot of pictures of themselves with the sunglasses. It’d be cool if we could show them side by side…

WHAT THEY SAID

We wanted to work in the store to make sure that we were getting customer feedback as we worked so that we were never working on anything that

wasn’t valued by the customer ...

WHAT THEY SAID

We’re gonna do a paper prototype … great way to show what we’d like to do in a rough prototype that we can easily throw out ...

WHAT THEY SAID

When are you done? Depends on how much time you have ...

WHAT THEY SAID

It’s something we can track. We have metrics ...

LEAN UX PROCESS

THE UX TRIBES

-­‐  Agency  

-­‐  Consul.ng  or  bou.que            agency  

-­‐  Small  company  or  startup  

-­‐  Large  enterprise  

CAN ENTERPRISE UX DO THIS?

Hypothesis Customer Access & Co-location

MVP

Prioritize Features Measure

CO-LOCATED TEAMS?

!Source:  h;p://www.slideshare.net/TomIllmensee/build-­‐a-­‐recipe-­‐for-­‐be;er-­‐ux-­‐process-­‐with-­‐fresh-­‐lean-­‐ingredients  

LEAN UX & AGILE

Case Study

NEXT GEN RXXXXXX TEAM

-­‐  2  .me  zones  across  two  offices  (NY,  LO)  

-­‐  3  plaNorms  (iPhone,  iPad,  Desktop)  

-­‐  Team:  IX,  VX,  PM,  Dev  (desktop  and  mobile)  

COMMON CHALLENGES

-­‐  Valida.on:  Difficult  to  get  user  valida.on  

-­‐  Design  decisions:  Wireframes  are  a  heavy  deliverables  and  not  the  end  product  

-­‐  Feature  driven:  Not  stepping  back  and  working  toward  user  goals  and  problems  

LEAN UX PRINCIPLES

-­‐  Small  batch  produc.on  

-­‐  Early  and  frequent  valida.on  

-­‐  Collabora.ve  design  

-­‐  Focus  on  solving  user  problems  

-­‐  The  build  is  the  deliverable  

-­‐  Minimum  viable  design

COLLABORATIVE DESIGN PROCESS

STANDUP

ARTIFACT SELECTION

!Copyright  ©  2015  by  Anthony  Viviano  

PRIORITIZATION

RETROSPECTIVE

BENEFITS

-­‐  Shared  knowledge  

-­‐  Shared  ownership  

-­‐  All  speaking  the  same  language  

-­‐  Everyone  is  heard  and  contributes  to  the  design  process  

How To

MAKE IT HAPPEN

-­‐  Learn  

-­‐  Sell  

-­‐  Pitch  an  “experiment”  

-­‐  Socialize  your  case  study  

-­‐  Pitch  the  process

• The Nordstrom Case Study

• My Article on the Lean UX Manifesto

• Jeff Gothelf & Josh Seiden’s book on Lean UX

• The NY Lean UX Conference

FOR MORE INFO

Thank You

@anthviv !

bloomberg.com/ux