lean ux wins - design thinking in large enterprises 20 min - leanux nyc

IBM DesignIBM DesignIBM Design

Lean UX Wins Design Thinking in Large Enterprises

UX Lead and Development Manager !

Ariadna Font Llitjós, PhD

@quicola #designthinking #leanux @ibmdesign

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

— Thomas Watson Jr.

“Good design is good business.”

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Chief Executive Officer, 1973

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 3

IBM Design Thinking is about delivering great experiences

for our users.

Watson Explorer

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IBM Design :: Watson Explorer :: ©2014 IBM Corporation

IBM Design Thinking Framework

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IBM Design :: Watson Explorer :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation

Principles and Core Practices

Collaborate, Align, Engage!

Playbacks align your team, stakeholders, and clients around the user value you will

deliver, rather than project line items

Envision the User Experience

Sponsor Users help you design experiences for real target users,

rather than imagined needs

Invest for Market Outcomes

Hills focus your project on big problems and outcomes for users,

not just a list of feature requests

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IBM Design :: Watson Explorer :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation

Collaboration

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ProductManagement

Design Engineering

PROCESS

Not a new way of acting, a new way of thinking

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PROCESS?

Too many hills to climb

Perfection is the enemy of good enough

Milestones get delayed over and over again

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

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With a Lean UX team

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Title TextDefine and agree on top 3 business objectives

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

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• Cross-functional team

• User-centric design and development

• Maximize learning

• Just-in-time (minimize waste)

• Validate and iterate

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Quick iterations - tight feedback loop

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

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• Cross-functional team

• User-centric design and development

• Maximize learning

• Just-in-time (minimize waste)

• Validate and iterate

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Quick iterations - tight feedback loop

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 20

“Redefining” good enough Milestone 1

“Redefining” good enough Milestone 2

Treat milestones as checkpoints (continuous delivery)Treat milestones as checkpoints (continuous delivery)

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

Secret Sauce

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Culture

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Effective Teams

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Best PracticesEffective Teams

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 27

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 28

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Demo experience as a narrative

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 29

Quotes from Playback 1

— Manuel Corniel, WW Sales Exec Big Data, Data Explorer

“I’d love to have you present this to the sales teams the same way, it tells the entire story...”

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 30

Quotes from Playback 1

— Charlie Hill, CTO Design

“To me it’s like nirvana, you’re getting a non-mediated demo (directly from the user).”

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Lean UX wins… at BIG BLUE

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Lean UX wins… at BIG BLUE

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Thanks!

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@quicola #designthinking #leanux @ibmdesign