learn how to sell via email

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Learn How to Sell Via Email

Learn How to Sell Via Email

with &

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More questions? Contact us:

How to participate:Ask questions in the question box of GoTo WebinarTweet questions to @Batchbook

&batchbook.com/support/ www.yesware.com/contact-us

Content Manager, Batchbook

@batchbook

@bradfordshimp

www.batchbook.com

Bradford Shimp

4#DisqusWeb

Sales Consultant, Yesware

www.yesware.com

Christopher Wolfel

@Yesware

@CJWolfel13

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What are the stages of What are the stages of an email sales process?an email sales process?

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Stages of the sales process

Need recognition

Assessment of alternatives

Post purchase

Information gathering

Purchase

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What is the most What is the most important part of an important part of an

email?email?

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The Subject Line is Key

Grab attention, make them want to open it

Keep it shortBe relevant to the reader

Bad

Good

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What are other What are other important aspects of a important aspects of a

sales email?sales email?

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First SentenceProvide value

Be relevant to the reader

BodyKeep it short

Break up sections

Call to actionPropose or declare next steps

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How do you make sure How do you make sure some reads your entire some reads your entire

email?email?

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Put them firstMake it personal

Provide real value

Keep it short

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For example

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When can you email?When can you email?

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All the timeGenerate interest

Call follow-up

During the sales process

Post purchase

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What “unique” What “unique” techniques can you use techniques can you use

in emails?in emails?

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Clever subject linesSEOpportunity

Make it rain with Yesware

Make a joke

Be surprising

Use humor

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Did you fall?

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3 Things to remember

Selling is a process, stick with it

Test your subject lines

Provide value so you can keep emailing

Thank You!

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