learnsurge: creating effective websites

CREATING EFFECTIVE WEBSITES

PRESENTER

DIANA SILVEIRA

NOVARE LIBRARY SERVICES

AGENDA

• ANATOMY OF A WEBSITE

• BEST PRACTICES FOR WEB DESIGN

• TRENDS TO CONSIDER

• OPEN SOURCE & FREE SOFTWARE

• QUESTIONS

2

3

4

1

BEST PRACTICES

INFORMATION TO INCLUDE

BASICS

• WHO

• WHAT

• WHY

CONTACT

WHERE

• FOOTER/HEADER

• ABOUT US

HOW

• CONTACT FORM

• EMAIL

• PHONE

• SOCIAL MEDIA

MENU• WHAT SERVICE DO YOU

PROVIDE?

• HOW MANY MENUS?

• HOW DEEP SHOULD YOUR MENU BE?

SHOULD YOU HAVE A BLOG?

YES!

NO!

- Increase your SEO- Establish Your Expertise

- You can not dedicate time

TRENDS TO CONSIDER

COLOR

COLOR CHART FROMHTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/

Great color tool: http://colorschemedesigner.com/

FONTS• NON TRADITIONAL FONTS

• GREAT SOURCE: GOOGLE FONTS

Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21

CALL TO ACTIONAKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION

http://goo.gl/za1ITl

LONG SCROLLING SITESINFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES

FOCUS ON MOBILE• RESPONSIVE DESIGN • APPS

RESPONSIVE WEBSITE BENEFITS

• SITE WILL REFORMAT FOR PHONES AND TABLETS

• IS NOT DEVICE DRIVEN, WORKS IN A BROWSER

• LOWER COST

APP BENEFIT

Click icon to add picture

• UTILIZES NATIVE POWER OF PHONE

• EASY TO DOWNLOAD AND SAVE

• CAN GENERATE REVENUE

MORE – VIDEO & PHOTOS

DROPPING THE SIDEBAR

FULL IMAGE LANDING PAGES

SIMPLICITY

HTTP://SMALLFARMJUICE.COM/

SOFTWARE OPTIONS

WORDPRESS

WORDPRESS• .ORG V .COM

• OPEN SOURCE

• BASED ON THEMES & PLUGINS

• EASY TO IMPLEMENT AND MANAGE

Sample Site: http://playground.novarelibrary.com/

JOOMLAHTTP://WWW.JOOMLA.ORG/

EXTENSIONS

TEMPLATES

ADDITIONAL TIPS

GOOGLE ANALYTICS

TEST IN ALL MODERN BROWSERS• INTERNET EXPLORER

• GOOGLE CHROME

• MOZILLA'S FIREFOX

• APPLE’S SAFARI

• AND MOBILE DEVICES

QUESTIONS

CONTACT DIANA SILVEIRADIANA@NOVARELIBRARY.COM

877-816-9638SLIDESHARE.NET/DEE987

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