leena puntila

The Voice Evolution

Mrs. Leena Puntila

Managing Director SBS Finland Oy

SBS Finland OyInnovative Solutions for Advertisers

• We are a part of ProSiebenSat.1 Media AG

• SBS is the market leader in radio business in Finland

– Turnover of the radio business was 16 M€ and EBITDA 21%

• Radio channels

– SBS radio channels reach weekly appr. 36 % of the population

– 3 National radio brands

• Iskelmä, target group 45-64

• The Voice, target group 20-34

• Radio City, target group 25-45 (men)

– Local brands selling local commercials

• Iskelmä, Radio City and Radio Pooki

• Radio advertising production Miracle Sound Helsinki and Oulu

• TV channels The Voice TV and TV5 are organized to a different company

Commercial Radio Is Surprisingly Similar in Finland and in Germany

• The share of listening of commercial radio: FIN 47%, GER 52%

• Daily reach of commercial radio : FIN 49%, GER 44 %

• Time spent listening commercial radio daily: FIN 179, GER 188

• National commercial radio stations: FIN 10 fm, GER 4-10 DAB+, 14 sat

• Radio ad sales are appr. the same per capita: FIN 11 € (NET), GER 17 €(GROSS!)

• BUT in Finland the same companies own all the major TV and radio channels!

But there are some major differences as well…

• Finland has won Italy in football - in 1912 in Stockholm Olympics

• and we have 204 000 reindeers, Germany 0

Source: RadioMedia, Radiozentrale, Wikipedia

Magazines 17%

Newspapers 52%

Freelies 5%

Outdoor 3%Cinema 0%

TV 19 %

Radio 3% Online 1%

Net Media Advertising Expenditure (1.4 billion euros)

Magazines 12%

Newspapers 37%

Freelies 6%Outdoor 3%

Cinema 0%

TV 21 %

Radio 4%

Online 17%

2000 2011

TV+RADIO+ONLINE TV+RADIO+ONLINE

The Future Prospects are in Electronic Media

Online: display, classified and estimated search engineSource: TNS Gallup

FM750 000 listeners weekly

events

750 000 listeners weekly

FM

70 000 visitors annually

events

FM

TV1 000 000 viewers weekly

events

FM

TV

voice.fi300 000 unique visitors weekly

events

FM

TV

voice.fi

mobile100 000 FM listeners

events

FM

TV

voice.fi

mobile

Facebook100 000 fans

events

FM

TV

voice.fi

mobile

apps125 000 downloads

Facebook

events

FM

TV

voice.fi

mobile

apps

VoiceMag15 000 downloads

Facebook

events

FM

TV

voice.fi

mobile

apps

VoiceMag

Facebook

The Future Is Filled with Opportunities

• New revenue streams

• New contacts

• More contacts

• Different contacts

• New talent

Content is King

Distribution is King Kong

Content is King

Brand is King Kong

Distribution is King Kong

Content is King