lei brand deck - 9-18-18a

L.E.I. stands for life, energy, intelligence. We stay true to our name with a feminine perspective that is creative, beautiful, and down to earth sexy. We are crazy about denim - it is the heart and soul of our brand. We are all about mixing classic denim styling with feminine tops. We use innovative fabrics and great �ts to create accessible yet extraordinary product that women and girls love.

MISSION STATEMENT

L.E.I. is the ultimate value brand that provides current fashion trends made accessible to woman, juniors and girls.

The L.E.I. customer is the girl next door with an all-American style. She is casual, comfortable with attention to current trends. She’s fun, �irty, and likes to portray the fashion of the moment.

Delia’s, American Eagle, Urban Out�tters, Splendid, Abercrombie & Fitch, Rag & Bone, Guess, Free People

WHO IS L.E.I.?Juniors: 15 - 35 | Girls: 6 - 12

ASPIRATIONAL BRANDS

COMPETITIVE BRANDSJordache, No Boundaries, Red Rivet, Ocean Paci�c, Hard Candy, Arizona, Decree, Mossimo, Forever 21, H&M, Candies, Mudd, SO Jeans, Wall�ower

PRIOR CELEBRITY INFLUENCERSTaylor Swift Selena GomezVanessa HudgensDemi LovatoLucy Hale Melissa Benoist

AVAILABLE RETAIL CHANNELS

Footwear (pending)

Ladies/Girls Denim and Cotton Twill BottomsEXISTING PRODUCT

Ladies/Girls Socks and HosieryKnit Tops

Backpacks/Totes/Bags/Luggage

Outerwear

Cold Weather Accessories

AVAILABLE FOR LICENSING

Eyewear

Sleepwear / Intimates

Fragrance

Home Textiles/Home Décor

Cosmetics

Swimwear

Jewelry

JUNIORS PACKAGING MISSY PACKAGING

Steven W. Heller Tel: (855) 843-5424 Cell: (561) 302-7838Steven@TheBrandLiaison.com

Karen Diamond Tel: (855) 843-5424 Cell: (201) 310-2798Karen@TheBrandLiaison.com

www.TheBrandLiaison.com