lei brand deck - 9-18-18a
TRANSCRIPT
L.E.I. stands for life, energy, intelligence. We stay true to our name with a feminine perspective that is creative, beautiful, and down to earth sexy. We are crazy about denim - it is the heart and soul of our brand. We are all about mixing classic denim styling with feminine tops. We use innovative fabrics and great �ts to create accessible yet extraordinary product that women and girls love.
MISSION STATEMENT
L.E.I. is the ultimate value brand that provides current fashion trends made accessible to woman, juniors and girls.
The L.E.I. customer is the girl next door with an all-American style. She is casual, comfortable with attention to current trends. She’s fun, �irty, and likes to portray the fashion of the moment.
Delia’s, American Eagle, Urban Out�tters, Splendid, Abercrombie & Fitch, Rag & Bone, Guess, Free People
WHO IS L.E.I.?Juniors: 15 - 35 | Girls: 6 - 12
ASPIRATIONAL BRANDS
COMPETITIVE BRANDSJordache, No Boundaries, Red Rivet, Ocean Paci�c, Hard Candy, Arizona, Decree, Mossimo, Forever 21, H&M, Candies, Mudd, SO Jeans, Wall�ower
PRIOR CELEBRITY INFLUENCERSTaylor Swift Selena GomezVanessa HudgensDemi LovatoLucy Hale Melissa Benoist
AVAILABLE RETAIL CHANNELS
Footwear (pending)
Ladies/Girls Denim and Cotton Twill BottomsEXISTING PRODUCT
Ladies/Girls Socks and HosieryKnit Tops
Backpacks/Totes/Bags/Luggage
Outerwear
Cold Weather Accessories
AVAILABLE FOR LICENSING
Eyewear
Sleepwear / Intimates
Fragrance
Home Textiles/Home Décor
Cosmetics
Swimwear
Jewelry
JUNIORS PACKAGING MISSY PACKAGING
Steven W. Heller Tel: (855) 843-5424 Cell: (561) [email protected]
Karen Diamond Tel: (855) 843-5424 Cell: (201) [email protected]
www.TheBrandLiaison.com