lessons from industrial exposure by hafizullah, phd assistant professor institute of management...

Lessons from Industrial ExposureBy

Hafizullah, PhD

Assistant Professor

Institute of Management Sciences

Kohat University of Science and Technology (KUST), Kohat. 1

Three Different Nature Of Industries

Departments Visited:

3

Pepsi Cola International

Production department

Marketing department

Finance department

Human Resource department

MIS department

General Issues discussion/Potential issues

HR Department

Selection & Recruitment

Training & Development

Labor Laws

Organizational Structure

Marketing Department

Products

Price

Place

Promotion

4

Pepsi Cola International

Production Department

• Processing & Formula

Finance Department

• Purchases

• Sales

MIS Department

• Oracle• SAP 5

Pepsi Cola International

Quality Control & Production Processes

• Raw material

• Receipts/Formula

• Verification

• Sampling

• Quality Control testing

• Approved ( For manufacturing) OR Reject (return to supplier )•  

6

Libra Pharmaceutical (Pvt) Ltd.

New Product Development Process:

• Phase-1: Drug research/discovery

• Phase-2: Preclinical development (Lab experiments & risk analysis and testing product in different temperature)

• Phase-3: Early development for clinical trials.

• Phase-4: Approval by authorities and final development.

• Phase-5: Lunching of Product.7

Libra Pharmaceutical (Pvt) Ltd.

Planning Department• Planning about day to-day schedule activities • Planning monthly budgets• Planning for setting Sale targets• Planning about production • Planning for new development of products• Planning annually activities • Planning about different marketing strategy

LIBRA Marketing

• Distribution channels 8

Libra Pharmaceutical (Pvt) Ltd.

Production Process:

• Neutralization:

• Bleaching:

• Deodorization:

• Hydrogenation:

9

Sohail Oils (Pvt) Ltd.

Raw Material:

• Ninety Percent (90%) imported from Malaysia• Ten Percent ( 10%) acquired from Pakistan

Target Markets:

• Target market is Afghanistan High competition in Pakistan High demand in neighbor country

10

Sohail Oils (Pvt) Ltd.

11

What Is The Technique?

• Students selection Process.

• Questionnaire distribution &interview conduction

• Series of formal & informal meetings.

12

How did you use it?

• Exposure Visit Planning

• Contacted & Correspondence

• Arrangements requirement

• Selected students involvement

• Training of students

How did you use it?

• To build up the relations as an industrial liaison.

• To construct the bridge between universities and industries

• Initiation of Business Plan Preparation

14

How did it Work?

• Booming motivation level of students

• Matching theory with practical like accounting transactions

• Aware about practical functioning of HR activities

• Learning about different concepts

How did it Work?

• Goal Setting that are meaningful & challenging one.

• Articulate clear & specific long range goals.

• Sets measurable short term objectives.

• Improving communication skills

• Building confidence level

How did it Work?

Systematic Planning & Monitoring.

• Division of Plan

• Revision of Plans

• Record Keeping

• Decision making

17

What would you do differently?

Established Centre for Entrepreneurial Culture Development (CECD)

Working as an incubator to enhance entrepreneurial culture

• Uses deliberate strategies to influence others in the market

What would you do differently?

• Uses of key people as agents to accomplish own objectives.

• Networking/Linkages Development.

• Focused on Business Plan preparation

• Implementation & Research.

Offer Entrepreneurship Courses

What would you do differently?

Vision• To enhance the activities of this center towards the

other universities of KP in order to create the entrepreneurial culture.

• Faculty Training & Development.

• Business Plan Competition

THE END20