Lessons from Industrial ExposureBy

Hafizullah, PhD

Assistant Professor

Institute of Management Sciences

Kohat University of Science and Technology (KUST), Kohat. 1

Three Different Nature Of Industries

Departments Visited:

3

Pepsi Cola International

Production department

Marketing department

Finance department

Human Resource department

MIS department

General Issues discussion/Potential issues

HR Department

Selection & Recruitment

Training & Development

Labor Laws

Organizational Structure

Marketing Department

Products

Price

Place

Promotion

4

Pepsi Cola International

Production Department

• Processing & Formula

Finance Department

• Purchases

• Sales

MIS Department

• Oracle• SAP 5

Pepsi Cola International

Quality Control & Production Processes

• Raw material

• Receipts/Formula

• Verification

• Sampling

• Quality Control testing

• Approved ( For manufacturing) OR Reject (return to supplier )•  

6

Libra Pharmaceutical (Pvt) Ltd.

New Product Development Process:

• Phase-1: Drug research/discovery

• Phase-2: Preclinical development (Lab experiments & risk analysis and testing product in different temperature)

• Phase-3: Early development for clinical trials.

• Phase-4: Approval by authorities and final development.

• Phase-5: Lunching of Product.7

Libra Pharmaceutical (Pvt) Ltd.

Planning Department• Planning about day to-day schedule activities • Planning monthly budgets• Planning for setting Sale targets• Planning about production • Planning for new development of products• Planning annually activities • Planning about different marketing strategy

LIBRA Marketing

• Distribution channels 8

Libra Pharmaceutical (Pvt) Ltd.

Production Process:

• Neutralization:

• Bleaching:

• Deodorization:

• Hydrogenation:

9

Sohail Oils (Pvt) Ltd.

Raw Material:

• Ninety Percent (90%) imported from Malaysia• Ten Percent ( 10%) acquired from Pakistan

Target Markets:

• Target market is Afghanistan High competition in Pakistan High demand in neighbor country

10

Sohail Oils (Pvt) Ltd.

11

What Is The Technique?

• Students selection Process.

• Questionnaire distribution &interview conduction

• Series of formal & informal meetings.

12

How did you use it?

• Exposure Visit Planning

• Contacted & Correspondence

• Arrangements requirement

• Selected students involvement

• Training of students

How did you use it?

• To build up the relations as an industrial liaison.

• To construct the bridge between universities and industries

• Initiation of Business Plan Preparation

14

How did it Work?

• Booming motivation level of students

• Matching theory with practical like accounting transactions

• Aware about practical functioning of HR activities

• Learning about different concepts

How did it Work?

• Goal Setting that are meaningful & challenging one.

• Articulate clear & specific long range goals.

• Sets measurable short term objectives.

• Improving communication skills

• Building confidence level

How did it Work?

Systematic Planning & Monitoring.

• Division of Plan

• Revision of Plans

• Record Keeping

• Decision making

17

What would you do differently?

Established Centre for Entrepreneurial Culture Development (CECD)

Working as an incubator to enhance entrepreneurial culture

• Uses deliberate strategies to influence others in the market

What would you do differently?

• Uses of key people as agents to accomplish own objectives.

• Networking/Linkages Development.

• Focused on Business Plan preparation

• Implementation & Research.

Offer Entrepreneurship Courses

What would you do differently?

Vision• To enhance the activities of this center towards the

other universities of KP in order to create the entrepreneurial culture.

• Faculty Training & Development.

• Business Plan Competition

THE END20