Lessons from Industrial ExposureBy
Hafizullah, PhD
Assistant Professor
Institute of Management Sciences
Kohat University of Science and Technology (KUST), Kohat. 1
Three Different Nature Of Industries
Departments Visited:
3
Pepsi Cola International
Production department
Marketing department
Finance department
Human Resource department
MIS department
General Issues discussion/Potential issues
HR Department
Selection & Recruitment
Training & Development
Labor Laws
Organizational Structure
Marketing Department
Products
Price
Place
Promotion
4
Pepsi Cola International
Production Department
• Processing & Formula
Finance Department
• Purchases
• Sales
MIS Department
• Oracle• SAP 5
Pepsi Cola International
Quality Control & Production Processes
• Raw material
• Receipts/Formula
• Verification
• Sampling
• Quality Control testing
• Approved ( For manufacturing) OR Reject (return to supplier )•
6
Libra Pharmaceutical (Pvt) Ltd.
New Product Development Process:
• Phase-1: Drug research/discovery
• Phase-2: Preclinical development (Lab experiments & risk analysis and testing product in different temperature)
• Phase-3: Early development for clinical trials.
• Phase-4: Approval by authorities and final development.
• Phase-5: Lunching of Product.7
Libra Pharmaceutical (Pvt) Ltd.
Planning Department• Planning about day to-day schedule activities • Planning monthly budgets• Planning for setting Sale targets• Planning about production • Planning for new development of products• Planning annually activities • Planning about different marketing strategy
LIBRA Marketing
• Distribution channels 8
Libra Pharmaceutical (Pvt) Ltd.
Production Process:
• Neutralization:
• Bleaching:
• Deodorization:
• Hydrogenation:
9
Sohail Oils (Pvt) Ltd.
Raw Material:
• Ninety Percent (90%) imported from Malaysia• Ten Percent ( 10%) acquired from Pakistan
Target Markets:
• Target market is Afghanistan High competition in Pakistan High demand in neighbor country
10
Sohail Oils (Pvt) Ltd.
11
What Is The Technique?
• Students selection Process.
• Questionnaire distribution &interview conduction
• Series of formal & informal meetings.
12
How did you use it?
• Exposure Visit Planning
• Contacted & Correspondence
• Arrangements requirement
• Selected students involvement
• Training of students
How did you use it?
• To build up the relations as an industrial liaison.
• To construct the bridge between universities and industries
• Initiation of Business Plan Preparation
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How did it Work?
• Booming motivation level of students
• Matching theory with practical like accounting transactions
• Aware about practical functioning of HR activities
• Learning about different concepts
How did it Work?
• Goal Setting that are meaningful & challenging one.
• Articulate clear & specific long range goals.
• Sets measurable short term objectives.
• Improving communication skills
• Building confidence level
How did it Work?
Systematic Planning & Monitoring.
• Division of Plan
• Revision of Plans
• Record Keeping
• Decision making
17
What would you do differently?
Established Centre for Entrepreneurial Culture Development (CECD)
Working as an incubator to enhance entrepreneurial culture
• Uses deliberate strategies to influence others in the market
What would you do differently?
• Uses of key people as agents to accomplish own objectives.
• Networking/Linkages Development.
• Focused on Business Plan preparation
• Implementation & Research.
Offer Entrepreneurship Courses
What would you do differently?
Vision• To enhance the activities of this center towards the
other universities of KP in order to create the entrepreneurial culture.
• Faculty Training & Development.
• Business Plan Competition
THE END20