let’s do some housekeeping…. what are the core assignments & requirements???????

WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR

YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER

A MIDDLE MANAGER (e.g Product, Group Product, Brand, Sales or just not

so plain MARKETING!

LET’S DO SOME HOUSEKEEPING…. WHAT ARE THE CORE ASSIGNMENTS & REQUIREMENTS???????

EXAMSALL ESSAY & #3 A TAKE HOME!

50%…half of our points

HIGH INVOLVEMENT PROJECT- 33%

WRITTEN (150 POINTS)ORAL ( 50 POINTS)MARKETING PLANBUSINESS PLANPROMOTIONAL STRATEGYFEASIBILITY STUDY VOICE YOUR CHOICEGROUP OR INDIVIDUALSTART EARLY!!!!!!!!!!!!!WHEN I DO I UNDERSTAND!!!REAL WORLD

Other…ORAL CASE, WRITTEN ASSIGNMENTS, QUIZ, EXERCISE PRESENTATIONS & OTHER STUFF (all 17%)

YOUR ORAL CASE (40 POINTS)

QUIZ (20 POINTS)

THE REST (40 POINTS)

The LPC PLEDGE

WE FIRST ESTABLISH CASE METHODOLOGYTHEN PREPARE & NAVIGATE A GROUP PRODUCT MANAGER’S MARKETING PLANTHEN UNDERSTAND OUR SELVES, OUR COMPETITION & OUR CUSTOMER AND STAY ON TOP OF OUR ENVIRONMENTAPPLY CONTRIBUTION MARGIN & NET PRESENT VALUEWE WILL DOMINATE……….GO FOR IT!

Beyond market orientation (cpt 1), WE ARE ---- MARKET DRIVING

A FEW EXAMPLES OF THIS LEVEL OF SUCCESS…..

There are eight dimensions of quality………provide levels of satisfaction that exceed customers' expectations:

. Performance, Features Reliability, Conformance

Durability, Serviceability

Aesthetics, Perceived quality

WHAT IS OUR CONTROL DIAGRAM ????????????

WHO IS THE PRIMARY TARGET MARKET OF THE ST LOUIS AREA’S MOST ESTEEMED HOSPITAL??

In general…middle level marketing managers focus onspecific customer needs and on adapting the firm'sproducts, prices, and promotional efforts to meetingcustomer needs

The delivery of quality and satisfaction will require the input of organizational areas such as operations, manufacturing, & research and development, in addition to marketing.

This is functional interdependence

BA 315-CHAPTER 1 Lindell’s notesMARKET ORIENTATION, MARKETING MANAGEMENT AND THE MARKETING PLANNING PROCESS CONCLUDED

to be continued >>>>>>>>

LPC1@umsl.edu