let's get social
Post on 16-Apr-2017
194 Views
Preview:
TRANSCRIPT
presented by: THEMARKETINGDEPARTMENTpowered by: melaniegaylesmarketing
LET’S GET SOCIAL
THE INTERNET ESCAPE: WHERE EVERYONE CAN BE WHO THEY WANT TO BE
melaniegaylesmarketing
SOCIAL MEDIA: A LOVE AFFAIR
static web: Search, webpages, one way communication
chat rooms : Select services, select servers, private chat, gaming
web 2.0: watching to participatingStarted with mirc, file sharing sitesmoved to review sites, listing sites/classifieds, selling sites like e-bay
social media: Blackplanet > myspacefacebook > twitterYoutube > tumblr
melaniegaylesmarketing
AN EVOLUTION: FROM SOCIAL TO DIGITAL
Evolving as a marketers, users and consumers learn to utilize a shared space.
The act of learning to connect multiple sites into rich campaigning platforms
Predicting where your targeted consumers will reach critical mass. Learning behaviors and how to talk with consumers
melaniegaylesmarketing
THE ADDICTION: THE NEED FOR SOCIAL MEDIA
• The impact• Understanding
consumer’s needs
• The hunt for customers
• Using social media to create ROI
melaniegaylesmarketing
melaniegaylesmarketing
melaniegaylesmarketing
CHEMISTRY: DISCOVERING THE RIGHT FIT FOR YOUR CLIENTS
Being in the right place at the right time makes the difference between a social media success or failure
Rich content creates followship
Not everything is measured in numbers
melaniegaylesmarketing
LACK OF RICH CONTENT+ANY FOLLOWER+ ALGORHYTHMS
THE WRONG EQUATION:
HATER!!!!
melaniegaylesmarketing
RICH CONVERSATIONAL CONTENT+ TARGETED NETWORK+ VARIED NETWORK MIX+ VISUAL MEDIA+ ALGORHYTHMS
MIXOLOGY: THE SOCIAL COCKTAIL
melaniegaylesmarketing
THE BREAKS: JOHNNY LAW & SOCIAL MEDIA
• Privacy Rights• Anti-spamming• Truth in Advertising• Opt-in/Opt-out• International Laws• Fans vs. Friends
melaniegaylesmarketing
SOCIAL MEDIA FOR SALE: CREATING ROI
melaniegaylesmarketing
WHAT’S NEXT
TOOLS
BLOGS
CRM
REVIEW
SITESSEOSOCIAL MEDIA
PRODUCT
DEV.
melaniegaylesmarketing
top related