let's get technical
DESCRIPTION
Learning what, when and how to post on the various social media platforms to best benefit your institution. Each platform has different rules, learn to recognise what's appropriate on each! Delivered by Abbey Mills, Senior Account Manager at the Talk Social Conference 2014.TRANSCRIPT
Let’s Get Technical…
HOW IT ALL WORKS
THE RULES
The Platform
The Timing
The Format
The Social Network
The Sharing Network
Your Second Website
The Toughest rules
5-8pmText and picture
Concise & RelevantBe picky5 a weekDesktop
[email protected] password: wellington123
SCHEDULING
When posting AS THE PAGE, use this drop down option to schedule
Information Network
Customer Service
Content AND Conversation
Engaging your followers
Community Management
7-9am or 5-9pm
140 characters
Keep it interesting
Text based
#
Community Management
COMMUNITY MANAGEMENT
Tone Of Voice
99% of the time… Reply
Monitoring & Reaching Out SS
HOOTSUITE
Hootsuite is a great tool to monitor your social, on this you can reply to everything and schedule tweets…. If not you can simply go on to the
mentions sectionIt’s free! If we’ve got some time at the end and you want to sign up and
give it a go then grab one of us
SEARCH STREAMS
Image based
#
Contextual
Post live
Post on Phone
Username abbeytalksocialPassword abbey11
Download app… post from this!
Username abbeytalksocialPassword abbey11
Download app… post from this!
1. Personal Profiles
2.Company Pages
3.Groups
PERSONAL PAGES
Online CV
Profile Pictures
Info info info
Updated
Link to company page
PERSONAL PROFILES
PERSONAL PROFILES
COMPANY PAGES
Education
Highlight your services
Update followers
Career opportunities
LINKEDIN GROUPS
Professional Interaction
Thought Leaders
Alumni
QUICK TEST
Change in match time
Leavers ball
New drama teacher role
Wellington in the sunrise
RULES
Think Where
Think When
Think How