leveraged emotional marketing

Leveraged Emotional Marketing

Ali Anani

Bas de Baar drew my photo and added to it one of my quotes from my presentation on slideshare on “The Iceberg of opposites”.Bas, you moved me emotionally.I dedicate this presentation to you.

Leverage emotions and senses and you win

How?

Show it and not say itShow it and not write about it. Infographics are great examples of showing more and writing less

I say:Even it is more important to experience it than just showing it

Enrich the experience by adding as many senses as you can

Leveraged rich experiences will make people act

Excite people to voluntarily engage

instead of asking for call-to-action

If you want call-to-action energize it with emotional surprises

Add curiosity

If you do not tweet or video this eventYou shall miss……………

Sharing your pleasure and self-pride

The emotional reaction will have to reach excitement before producing sales

Increase emotional input to achieve successful marketing results

But still people smoke

Call-of-action failure

Like a chemical reaction, behavior change will have to reach a climax to give the desired action

Emotions trigger actions

Experience provokes emotional reactions

Experience + good feelings + enriching as many senses as possibleis the formula for self-driven call-to-action

Compare these two warnings on cigarette packs

Which ad carries more emotion?

Hurting your child fills you with guiltIntensify bad emotions to reach their hot spot

Change of bad behavior is more likely to happen this way

You want to sell a house

Keep it clean, fragrant, refreshing, touchyEvoke the emotions to stir up actions

The customer must feel well to sell well

Motivate emotions to motivate actions