leveraging linkedin for business
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© Soak Social Ltd 2012
Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: sean.clark@soaksocial.co.ukTwitter: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark
Leveraging LinkedIn
By Sean Clark, Soak Social
Complete Your Profile
© Soak Social Ltd 2012
7 Steps to an Effective Profile
o Imageo Headlineo Employment Historyo Summaryo Specialitieso Recommendationso Interests, Groups & Associations
According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.
© Soak Social Ltd 2012
Professional
In Focus
Upload a Profile Image
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Create a Compelling Headline
Not just a job title
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Employment History
Relevant & Complete
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Summary of your Profile
Expand on your experience
Bring it to life
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List your Specialities
Help to get found in search
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Recommendations
Give to receive
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Interests, Groups & Associations
Linking to like minded people
Optimise Your Profile
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4 Profile Optimisation Tips
o Edit Your Profile Linko Customise Site Linkso Twitter Profileo Ensure Your Profile is Public
Some extra tips to ensure you maximise the visibility of your profile.
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Edit Your Personal LinkedIn Link
Personal branding
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Customise Website Links
Descriptive linking
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Link Your Twitter Account
Cross network promotion
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Make Sure Your Profile is Public
Let others see who you are
Add Applications
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5 Applications to Integrate
o Your Presentationso Bookso Eventso Blogo Polls
Integrating applications into your account can give it depth and further enhance your profile
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Use SlideShare for Your Presentations
For those that didn’t attend
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What Are You Reading?
You are what you read
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Events You’re Attending
Where can people meet you in real-life?
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Include Your Blog
More exposure for your website
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Do Your Own Market Research
Poll your network & the wider community
Build Your Network
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6 Ways To Connect
o Your Address Booko Previous Colleagues & Classmateso Contacts of Contactso Advanced Searcho Saved Searcho Join Groups
Start with who you know, then look to connect with those further afield.
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Leverage Your Existing Address Book
Connecting with those you already know is easy
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Connect With Those You Have Worked & Studied With
Colleagues past & present are usually happy to connect
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Connect with your Connections Connections
Your contacts are likely to have useful connections
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Use Advanced Search
Find people by company, job title & other criteria
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Saved Search
Let LinkedIn alert you to opportunities
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Join Groups
Like minded people congregate in the same places
Market Yourself
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6 Tips For Marketing Brand You
o Status Updateso Create a Groupo Answerso Recommendationso Connect with Everyoneo Use Personal Invites
Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.
© Soak Social Ltd 2012
Status Updates
Relevant messages with build your profile
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Create Your Own Group
Encourage discussion around your area of expertise
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Questions & Answers
The more you help others get what they want...
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Recommendations
Be generous, recommend whenever you can
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Connect With Everyone
You never know when that next connection will become a lead
© Soak Social Ltd 2012
Use Personal Invites
Don’t be boring, introduce yourself with style
Measure the Results
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3 Things To Measure
o Track your Connectionso Group Memberso Sales & Leads
There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort.
© Soak Social Ltd 2012
Track Your Connections
Track your network growth weekly
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Your Group
It’s not just about connections, but the conversation too
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Sales & Leads
Are you getting a return from your efforts?
Tip: Managing Your Status
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4 Tips For Keeping Your Status Fresh & Relevant
o What to Sayo Find Contento Google Readero BufferApp
We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform.
© Soak Social Ltd 2012
I Am An Expert In...
Decide on your area of focus
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Find Content Online
Search for authority sources that reflect your area of expertise
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Introducing Google Reader
Add the relevant content to Google Reader
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BufferApp Is Your Buddy
Buffer works all day so you don’t have to
And Finally
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7 Key Points to Remember
o Complete Your Profileo Optimise it for Maximum Effecto Make Use Of Applicationso Market Yourself Using All The Tools Availableo Measure Your Results & Adjust Where Necessaryo Keep Your Status Up To Date & Relevanto Rinse & Repeat
Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment.
© Soak Social Ltd 2012
Thank YouFor further information please contact:
Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: sean.clark@soaksocial.co.ukTwitter: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark
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