leveraging the power of linkedin
TRANSCRIPT
![Page 1: Leveraging the Power of LinkedIn](https://reader031.vdocuments.net/reader031/viewer/2022022411/58ec94a01a28ab49458b4583/html5/thumbnails/1.jpg)
Wednesday, June 15, 2016
Allison Beauchesne, MA
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• 414 million professionals
• 61 million senior level
influencers
• 40 million decision makers
• 6.8 million c-level execs
• 3 million MBA grads
WHY?
Statistics provided by LinkedIn’s 1st Quarter 2016 Results
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It’s in the content…
WHY?
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BEHIND THE SCREEN
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MARKET TO WHO MATTERS
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THE POWER OF LINKEDINCOMPANY PAGE
SHOWCASE PAGE
SLIDESHARE
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THE POWER OF LINKEDINSPONSORED CONTENT
INMAIL
PAID ADVERTISING
PULSE
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THE POWER OF THE POST
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STANDING OUT
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WHERE TO BEGIN?
Ask these 5 questions…
1. Is your personal profile up to date with relevant industry
information, job descriptions, external links, etc?
2. Do you have a business page ready for your business?
3. Have you joined groups, connected with influencers and follow
pages/organizations that are relevant to you and your business?
4. Have you connected strategically with people you are interested in
networking with?
5. Are you checking your notifications and news feed at least once
per day?
6. What is your goal on LinkedIn?
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THANKS
Allison Beauchesne
www.linkedin.com/ambeauchesne
*Also check out The
Sophisticated Marketer’s
Guide to LinkedIn