leveraging linkedin for continued career success
TRANSCRIPT
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Optimize Your Personal Branding
Leveraging LinkedIn Powerful Social Media Strategies For Job Search
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Barbara Saunders Business Consultant | Trainer | Designer
SoloProSuccess.com
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The Big Social Media Secret
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The Big Social Media Secret
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Big Fat Business Secret
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– Some Smart Business Guy
“People do business with people they know, like, and trust.”
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Stand Out From The Crowd
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YOU THEM
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Your PersonalBranding Statement
I ____(verb)_____ for _____(noun)_____ who want to ____(value I bring to the table)____ so they can ___(their desired outcome)___.
“I solve global supply-chain process problems for Fortune 100 manufacturers who want to take advantage of the latest in Lead and Six Sigma so they can reduce costs and speed up time-to-market.”
THEMYOU
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You have 4 seconds to grab attention.
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Who would you interview?
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A:
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B:
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A or B?
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A:
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B:
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A or B?
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Profile Optimization
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Screen Heat Map Shows where the eye spends most of its time on a profile
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photoheadline
summary
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Headshot Essentials
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What Makes a Good Profile Photo?
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PhotoFeeler.com
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Good Headshot Examples
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Branding Secrets
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Which Project Manager Stands Out to You?
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just job title
no job title
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Good Example
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Create Your Summary Statement
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Summary Statements Include:- 1st person
- Concise
- Tells a story
- Differentiates you
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Answer These Questions❖ 1. Who Are You?
❖ 2. What Do You Do?
❖ 3. Why You’re the Best?
❖ 4. What Do YOU Want?
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Connecting To The Hidden Job Market
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Find
Identify
Reach out
Engage
Fire Method Job-Search Strategy
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FIND
Company
Opportunity
Person
Company
Opportunity
Person
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Identify
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Identify Problems
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Look for Group Patterns
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Ask Your Community
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Reach Out
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Engage
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Engagement Guidelines
❖ Introductions over direct messages❖ Always ask to connect on Linked In❖ Don’t be too sure you are a fit, ask❖ Take it off line quickly❖ Respect their time
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Other Engagement Resources
❖ MeetUp.com
❖ Scoop.It
❖ The Public Library
❖ Trade Associations