leveraging linkedin
DESCRIPTION
Presentation on how to use LinkedIn for business.TRANSCRIPT
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Leveraging LinkedIn: The B2B Search & Social Network
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2
130 million
800 million
100 million
The three big social networks:
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3
The business meeting
The reunion/night out
The cocktail party
The three big social networks:
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Social Networks = Online Referrals
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Why LinkedIn
• Best social network for B2B• Helps target market find you• Controls what they do find• Set it and forget it• Make new contacts• Reconnect • Stay connected• Research
Passive
Active
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How do search engines work?
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Top sites in the world
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. Wikipedia
7. eBay
8. Twitter
9. LinkedIn
10.Craigslist.org
11. Blogspot
12. Windows Live
13. MSN
14. Go
15. Bing
16. Pinterest
17. PayPal
18. AOL
19. CNN Interactive
20. ESPN
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LinkedIn: Not just a profile, but a portfolio
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Leveraging LinkedIn: Active participation
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Spontaneous networking
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Intentional networking
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Leveraging LinkedIn: Information network
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Networking
• Who can you link to?
– People you know (have email address)
– Intros to people your friends know
– Can message people: in your group, in your friends’ networks
• Tips for linking:
– Customize your invite
– LinkedIn Open Networkers (LIONs)
– Defer Facebook friend requests
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Networking
• Keep your name out there:
– Update your profile
– Write recommendations
– Status updates
– Add presentations/links to white papers
– Add 5 new contacts per week
• Interact with others:
– Groups
– Answers
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Thank you!
New Media Marketing Consulting
Email: [email protected]
Twitter: @DKDnewmedia
www.DKDNewMedia.com