liberty travel

Liberty Travel- Jordan Payne 01/30/14Andrea Nyhus, Sales Development Rep

Andea@mobify.com

Thursday, January 30, 14

Agenda1. Customer Spotlight

2. User Experience to Win

3. Business Case Metrics

4. Process and next steps

Thursday, January 30, 14

Mobify helps businesses delight their users through fast, responsive websites.

What is Mobify?

Technology

/ What is Mobify

Thursday, January 30, 14

Mobify helps businesses delight their users through fast, responsive websites.

What is Mobify?

Technology

/ What is Mobify

+ Professional Services

Thursday, January 30, 14

/ What is Mobify

How Mobify Works

1. Start with your existing site’s content, images and resources.

2. Optimize your site’s style and layout for mobile devices.

3. Deliver a better, faster mobile

web experience.

Thursday, January 30, 14

Thousands of developers and businesses use Mobify to optimize their websites for mobile

/ What is Mobify

Thursday, January 30, 14

Business Case Metrics

Thursday, January 30, 14

What You Can Expect

/ Intro to Mobify

TabletSmartphone

Due to:

+ 10 - 25% conversion

+ 2 - 20% AOV

+ 5 - 10% traffic

100 - 200%increase in revenue

20 - 30% increase in revenue

Due to:

+ 25 - 100% conversion

+ 2 - 25% AOV

+ 25 - 100% traffic

Thursday, January 30, 14

Customer Spotlight

Thursday, January 30, 14

Results month-over-month

• +55% increased sales

• +16% increased AOV

Results year-over-year

• +391% increased sales

• +70% increased AOV

Customer Spotlight /

/ Customer Spotlight

Thursday, January 30, 14

Customer Spotlight /

/ Customer Spotlight

Results

• +20% increased AOV

• 40% faster on tablet

devices than on desktop

Thursday, January 30, 14

Customer Spotlight /

Results

• Mobile ROI in 22 days

• Triple digit growth across

smartphone and tablet

revenues year-over-year

• 25-30% faster on mobile

devices than on desktop

/ Customer Spotlight

Thursday, January 30, 14

User Experience to Win

Thursday, January 30, 14

Complex Product Display PageIncreased conversions and AOV

• Optimized layout for complex page structures and product selections

• Size, feature and color pickers

• Related products

/ User Experience to Win

Thursday, January 30, 14

Fly-out NavigationMenu

• Good for long or complex navigation structures

• Mimics mobile app experience

• Never lose your page flow

• Permits multiple menus (one on each side)

/ User Experience to Win

Thursday, January 30, 14

/ User Experience to Win

• Keeps CTA above the fold

• Reduces barriers to conversion

• Encourages multi-item purchases

Sticky Add-To-Cart

Thursday, January 30, 14

/ User Experience to Win

Guided Checkout

• Reduces barriers to conversion

• Creates an engaging experience

• Encourages more form completions

Thursday, January 30, 14

Thursday, January 30, 14

Time to Market

• Launch in 8-12 weeks

• See gains in engagement immediately

/ Working with Mobify

Thursday, January 30, 14

Mobile Expertise

• Over 100 mobile websites built

• Flexible support packages

/ Working with Mobify

Thursday, January 30, 14

Easy Integration

• Just like inserting a Google Analytics tag

• Minimized risk, low overhead

/ Working with Mobify

Thursday, January 30, 14

/ Working with Mobify

Maintain Your Existing Workflow

• Seamless integration with all third party platforms

• Our technology partners include:

Thursday, January 30, 14

Process and Next Steps

✓ Introduction to Mobify

• Business Overview

• Technology Introduction & Overview

• Discovery & Scoping

• Proposal Presentation

• Project Planning

• Kick Off

Thursday, January 30, 14