library 2.0: melbourne workshop #3

Moving from 1.0 to 2.0

Helene BlowersDigital Strategy DirectorDigital Strategy DirectorColumbus Metropolitan LibraryColumbus Metropolitan Library

www.LibraryBytes.comhttp://www.flickr.com/photos/tehtopo/123001806/

(part 3)

23 Things & beyond

2.0 Innovation: Policy & Practices

http://www.flickr.com/photos/y-a-n/29789408/

YPRL Tour

Exploring the Shift

2.0 road show – it’s about

Moving from 1.0 to 2.0

New media & Library marketing

You Organization Community

=

http://www.flickr.com/photos/hondapanda/2767424742/

http://www.google.com/alerts

http://search.twitter.com

Yes, there talking about you!

http://howsociable.com

http://socialmention.com

http://www.flickr.com/photos/thomashawk/32557536/

Learn to spy on yourself

What is RSS?

http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html

http://www.youtube.com/watch?v=0klgLsSxGsU

Common Craft

http://www.commoncraft.com/show

Types of social information

• Photos, podcasts, blogs, scapblogs,

http://www.businessweek.com/magazine/content/07_24/b4038405.htm

“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media

API API

APIAPI

Exercise

http://www.flickr.com/photos/carbonnyc/365132202/

Building an online reputation …

http://www.flickr.com/photos/unprose/114166705/

Building an online reputation …

http://www.flickr.com/photos/fotologic/435457697/

Building an online reputation …

to create meaningful content

http://www.flickr.com/photos/swamibu/2264617197/

Building an online reputation …

http://www.flickr.com/photos/distortedsmile/18500026/

Building an online reputation …

http://www.flickr.com/photos/kros/183201986/

Building an online reputation …

http://www.flickr.com/photos/worldworldworld/3041327172/in/photostream/

Building an online reputation …

http://www.flickr.com/photos/margolove/2093521959/

Building an online reputation …

http://www.flickr.com/photos/nogood/516136197/

Create your strategy

http://www.flickr.com/photos/striatic/58687301/

What do you want to achieve?

Strategy Framework

What elements need to be present

in order for our strategies to

support Virtual Users?

To enable our customers to connect with library staff, its

services and with each other in meaningful ways.

VIRTUAL

USERSOur customers feel

CONNECTEDCONNECTED

VIRTUAL

USERSOur customers feel

They’re They’re getting VALUEgetting VALUE

To provide our customers with a rich online experience

that enhances their local branch experience &

daily lives.

VIRTUAL

USERS Our customers feel

GOOD GOOD about about

THEMSELVESTHEMSELVES

To enable our customers to personalize their library experience

allow our community to celebrate themselves.

+ CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community.

+ CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches.

+ Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online.

Create Fresh

Practices

VIRTUAL

USERS

http://www.flickr.com/photos/striatic/2134277399/

• Test the waters

Test the waters

http://www.flickr.com/photos/pbogs/2623023489/

Help others test the waters too!

http://www.flickr.com/photos/dullhunk/202872717/

23 Things & beyond

2.0 Innovation: Policy & Practices

http://www.flickr.com/photos/y-a-n/29789408/

YPRL Tour

Exploring the Shift

2.0 road show – it’s about

Moving from 1.0 to 2.0

New media & Library marketing

www.slideshare.net/hblowers