library 2.0: melbourne workshop #3
TRANSCRIPT
Moving from 1.0 to 2.0
Helene BlowersDigital Strategy DirectorDigital Strategy DirectorColumbus Metropolitan LibraryColumbus Metropolitan Library
www.LibraryBytes.comhttp://www.flickr.com/photos/tehtopo/123001806/
(part 3)
23 Things & beyond
2.0 Innovation: Policy & Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
New media & Library marketing
You Organization Community
=
http://www.flickr.com/photos/hondapanda/2767424742/
http://www.google.com/alerts
http://search.twitter.com
Yes, there talking about you!
http://howsociable.com
http://socialmention.com
http://www.flickr.com/photos/thomashawk/32557536/
Learn to spy on yourself
What is RSS?
http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html
http://www.youtube.com/watch?v=0klgLsSxGsU
Common Craft
http://www.commoncraft.com/show
Types of social information
• Photos, podcasts, blogs, scapblogs,
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
API API
APIAPI
Exercise
http://www.flickr.com/photos/carbonnyc/365132202/
Building an online reputation …
http://www.flickr.com/photos/unprose/114166705/
Building an online reputation …
http://www.flickr.com/photos/fotologic/435457697/
Building an online reputation …
to create meaningful content
http://www.flickr.com/photos/swamibu/2264617197/
Building an online reputation …
http://www.flickr.com/photos/distortedsmile/18500026/
Building an online reputation …
http://www.flickr.com/photos/kros/183201986/
Building an online reputation …
http://www.flickr.com/photos/worldworldworld/3041327172/in/photostream/
Building an online reputation …
http://www.flickr.com/photos/margolove/2093521959/
Building an online reputation …
http://www.flickr.com/photos/nogood/516136197/
Create your strategy
http://www.flickr.com/photos/striatic/58687301/
What do you want to achieve?
Strategy Framework
What elements need to be present
in order for our strategies to
support Virtual Users?
To enable our customers to connect with library staff, its
services and with each other in meaningful ways.
VIRTUAL
USERSOur customers feel
CONNECTEDCONNECTED
VIRTUAL
USERSOur customers feel
They’re They’re getting VALUEgetting VALUE
To provide our customers with a rich online experience
that enhances their local branch experience &
daily lives.
VIRTUAL
USERS Our customers feel
GOOD GOOD about about
THEMSELVESTHEMSELVES
To enable our customers to personalize their library experience
allow our community to celebrate themselves.
+ CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community.
+ CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches.
+ Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online.
Create Fresh
Practices
VIRTUAL
USERS
http://www.flickr.com/photos/striatic/2134277399/
• Test the waters
Test the waters
http://www.flickr.com/photos/pbogs/2623023489/
Help others test the waters too!
http://www.flickr.com/photos/dullhunk/202872717/
23 Things & beyond
2.0 Innovation: Policy & Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
New media & Library marketing
www.slideshare.net/hblowers