linkedin as the ultimate business weapon - amcham kadlec - amcham 2015.pdf · linkedin as the...

LinkedIn as the

Ultimate Business

Weapon for Employers, Employees

and Freelancers

www.peopleasmerchandise.com

Milan has been working in

recruitment for over 14 years

and lead over 350 employees

across CEE region.

Josef is the very first LinkedIn

Certified Professional -

Recruiter in CEE region.

+

=

Recruitment Academy Certifications

Jan MuehlfeitChairman of the Board

Jan BubeníkMember of the

Board

Natália

ŠegedováMember of the

Board

Milan NovákMember of the

Board

Josef KadlecMember of the

Board

Dita PřikrylováMember of the

Board

Muriel AntonMember of the

Board

…is the access to LinkedIn your c

…is the access to LinkedIn your c

• Over 380,000,000 users – 2 new users every single second

• More than 1,000,000 users in the Czech Republic

• 14th the most visited website (Alexa Rank)

• 1,5+ million authors

LinkedIn

info@goodcall.eu | www.goodcall.eu

LinkedIn starting to be a publication platform

• Professional social networks:

Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...

LinkedIn Competitors

• Professional social networks:

Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...

• Private social networks:

Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,...

LinkedIn Competitors

• Professional social networks:

Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...

• Private social networks:

Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,...

• Where to go next?

Meetup.com, Twitch, Steam, Tinder, Behance, GitHub, Youtube, Stack Overflow, BitBucket, Youtube,...

LinkedIn Competitors

Social media in the Czech Republic

BUT…

…is the access to LinkedIn itself a competitive advantage?

What should I do for a better exposure?

Improve you profile strength to All-Star

Improve you profile strength to All-Star

Set a locality and industry

Set the actual position with a description

Set at least two other job positions

Fill in your education

Define at least 3 skills

You profile has to include an photo

You have to have at least 50 1st degree connections

Acceptable photos

Non acceptable photos

Top banner

Name

Karel Novák

Václav Novotný MD MBA

Ing. Karel Novák

Václav Novotný Ph.D.X

Fine-tune your headline

Freelance Copywriter

Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner

Social Media Expert at XYZ Company

Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.

Process Engineer at Škoda Auto

Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing

Corporate Banker at XYZ Bank

Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC.

Make your profile keywords rich

Czech or English or … ?

Be authentic

Team player, result-oriented, passionate, excellent interpersonal skills ... YIKES! PLEASE NOT ANYMORE.

Rich media

Video

PDF

Presentations

Pictures

Prezi

etc.

Section Experience

Get two recommendations to your latest engagement at least

Use standardized terms

Job role, school, employer, keywords, skills, etc.

Include your precise language skills

Join relevant LinkedIn groups

Skills & Endorsements

Be proactive

Title:

CEO OR “general manager“ OR reditel OR director OR VP OR “vice president“

Company:

Kooperativa OR AXA OR AIG OR “ceska pojistovna“

Challenges of LinkedIn Searching

X-ray Search

How to X-ray search without any tech knowledge

www.recruitin.net

Challenges of LinkedIn Searching

• Advanced People Search

• Boolean operators (George Boole)

– AND (or a space)

– OR

– NOT (or -)

• Modificators

– ( )

– “ “

• No stemming – manag* – recruit* - ajax4jsf, *SQL

LinkedIn Search – Boolean Search

LinkedIn Advanced Sourcer

www.datacruit.com/linkedin-advanced-sourcer

Using ID (yes, ID trick is back again)https://www.linkedin.com/vsearch/ic?f_INF=USER_ID

How to uncover a LinkedIn full profile view

…when you do not have a premium account

Share content

- LinkedIn Blog

- LinkedIn Status

- LinkedIn Rich Media

- Share and like the content of others

• Turn on/off your activity broadcasts

• Select who can see your activity feed

• Select what others see when you’ve viewed their profile

• Select who can see your connections

• Change your profile photo & visibility

• Show/hide "Viewers of this profile also viewed" box

LinkedIn security settings

Who’s viewed your profile

Plugin Profile Views: Save Who Viewed My LinkedIn

• LinkedIn invitation (Invitation – Connect button)

• LinkedIn introduction (Introduction - Get introduced)

• LinkedIn message (Message – Send a Message or Message button)

• LinkedIn InMail (Send InMail)

• E-mail

• Telefon and VoIP

How to approach LinkedIn users

Rapport

We track emails with Yesware.com and GetSidekick.com

Rapportive

www.rapportive.com

Do not forget to follow-up

www.followupthen.com

3days@followupthen.com

nextweek-r@followupthen.com

3days-r@followupthen.com

everyDay1600@followupthen.com

everywed@followupthen.com

atd.

Future?

Mobile as a standard

Download at:

www.goodcall.jobs

Mobile app GoodCall

Download at:

www.goodcall.jobs

Data-driven recruitment and selling

Beyond mobile

Beyond mobile

Senzory

The limitation is only your mind.

Our blog: www.HRmixer.cz

www.RecruitmentAcademy.cz• Recruitment and talent sourcing training and webinars

• Recruitment certification RACS®, RACR®, RACA®, RACM®

• LinkedIn consultations

www.GoodCall.eu• Recruitment and Talent Sourcing – IT, multilingual/finance, engineering

• RPO

• Talent mapping

• Social recruitment

• Recruitment software development

Where to go for further information