linkedin breakfast: generating more opportunities with linkedin sales navigator

LinkedIn Breakfast EventGenerate More Opportunities with LinkedIn Sales Navigator

LinkedIn, 16th August 2016

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A Story: Buy from, not sell to

30 Days

LinkedIn: World’s Largest Professional Network

6M+INDONESIA

4M+PHILIPPINES

4M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

21M+BRAZIL

130M+UNITED STATES OF AMERICA

12M+CANADA

37M+INDIA

8M+AUSTRALIA

1M+NEW ZEALAND

4M+SOUTH AFRICA

2M+UNITED ARAB EMIRATES

21M+UNITED KINGDOM

12M+FRANCE

9M+ITALY

2M+BELGIUM

1M+DENMARK

4M+TURKEY

6M+NETHERLANDS

2M+SWEDEN

8M+SPAIN

23M+CHINA

450M+MembersWorldwide^

+2 New members per second

50% Access via mobile devices*

^As at Aug 2016*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)

24 Languages

1M+HONG KONG

1M+JAPAN

1M+S. KOREA

850k+VIETNAM

Americas190m+ members

Europe, Middle East, Africa143m+ members

Asia Pacific100m+ members

1M +THAILAND

5M+RUSSIA

8M+MEXICO

4M+ARGENTINA

This aspirational mindset is reflected in the content consumed on LinkedIn

BeyonceNational Corvette MuseumJosh HommeKim KardashianKanye WestKaty Perry

#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman

LeadershipiPadCloud ComputingEmployee EngagementOnline AdvertisingSelf-esteemFinanceInternal CommunicationBusiness Economy

 Seniority

Reaching decision makers in Australia

1 , 9 0 0 , 0 0 0 +S E N I O R / M A N A G E R

4 8 6 , 0 0 0 +D I R E C T O R / V P

2 7 9 , 0 0 0 +O W N E R / P A R T N E R

7 4 , 0 0 0 +C - L E V E L E X E C S

  Industry

1 7 0 , 0 0 0 +T E C H

2 2 1 , 0 0 0 +F I N A N C E

8 6 , 0 0 0 +M E D I C A L

1 2 7 , 0 0 0 +C U S O M E R G O O D S

5 6 , 0 0 0 +C O N S T R U C T I O N

  Function

2 5 7 , 0 0 0 +S A L E S

2 9 0 , 0 0 0 +O P E R AT I O N S

6 7 , 0 0 0 +E N G I N E E R I N G

2 2 4 , 0 0 0 +E N T R E P R E N E U R S H I P

75%of B2B Buyers use social media to

research purchasing decisions

Social Platforms are key resource for researching products, services and people

The Times They Are a-Changin’

“ - Bob Dylan - 1964

YourTESLA

Is BeingBuilt!

The Tesla Buyer’s Journey

Build the car of your dreams

Get personalized status

Join a community

Enjoy door-to-door service

Why does this matter for the you?

You’re not compared to your competitor’s experience.You’re compared to every

experience ever.

Target• Receive daily lead recommendations• Use advanced search to identify

prospects

• Get alerts that signal intent to buy• Analyze profile and social activity

data

• Connect via warm introductions and InMail

• Deliver relevant content at the right time

Engage

Understand

LinkedIn Sales Navigator

Rachael BurgessMarketing Systems & Database ManagerInfoTrack

Darran WilsonNational Sales ManagerInfoTrack

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Who is InfoTrack

We are a technology company with a leading SaaS platform that provides intelligent searching and automated workflow for professionals.

Our proprietary software platform helps businesses swiftly find critical information pertaining to property, company, personal and national search data.

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Our Top 3 Social Selling Tips

1. Use social selling as a conversation, not as a hard sell

2. Keep customers top-of-mind so that social selling adds to the total experience of engaging with your business

3. Integrate with your CRM to capture your social selling metrics

Thank You