linkedin direct ads 2010

Linkedin DirectAds 2010

What Are DirectAds?

• DirectAds are located on the Linkedin Social Network Platform

• The ads allow advertisers to reach a targeted professional audience of their choosing. Advertisements contain lines of text, a small image or logo (optional), an interactive display, as well as a link to the advertiser's profile on LinkedIn.

• Cost to the advertiser is based on the number of ad impressions or ad clicks that his advertisement receives.

Who and How Can I target?

Target:Professionals from various industriesPotential Employees

Target by:IndustryCompanyJob TitleSizeSeniorityGenderAgeAnd More

Linkedin Participant Stats - Quantcast

What Kind of Advertisements Can I Have?

• Media Box

• Banner Ad

• Text Hyperlink

• More Specific Ad Targeting, such as ONLY under the EVENTS Section of the site.

Media Box – Large Ad

• Linkedin’s primary ad placement location is featured on the user’s home and profile pages, located on the upper right side of the page. A lot of advertisers are putting flash driven, interactive ads in this location.

Banner Ads

• Banner Ad’s work like your typical banner ad on other sites. Advertisers are placing both non-interactive and interactive banners on Linkedin. Featured on the bottom of the page.

Text Hyperlink• Similar to simple PPC ads this Linkedin DirectAd is featured in text format.

Usually located at the top of the user’s page.

Specific & Other Ads• There are other places to put an ad on Linkedin as they change their ad

platform on a consistent basis. The best option for you is to contact a sales rep and see what they can do for you as far as placement goes. The reps will also highlight what they can do for you in your industry.

• You can get as specific as placing your ad on a specific event page

Do it All Yourself

If you are a small business or just want to experiment a little with the ad platform, you can set up an account yourself without the help of a salesperson. The process is very simple and straightforward – there is a minimum payment of $25 to be used towards your advertising efforts. For large accounts it is encouraged that you contact a salesperson to assist you.

Who Sees and Clicks on My Ad?

LinkedIn Provides You WithDemographical Information

• LinkedIn Places your ad around the criteria that you suggest throughout your ad campaign. If you only want to target executives in the IT industry, you can do this.

What LinkedIn Doesn’t Give You

Personal Information

• LinkedIn advertisers are not allowed to target specific users

• Not allowed to see WHO personally clicked on their ad. Rely on leads, click thru rates and web analytics to determine effectiveness

How Often Does an Ad Show Up

Depends on Your Account - Varies

• Depends on your ad’s performance• Bid and Budget Values• Other Active Advertisements• Ad inventory levels within Linkedin ad

network

Linkedin Cannot Promise any Specific amount of ad placements or time frames of ad placements

Facts about the Ad System

• 24 Hours to process your ad metrics. You will see analytical results

• Add Placement is not done through keywords or key phrase bidding. It is done simply by targeting a particular audience.

• Base Price $10 for 1,000 impressions. $3-$6 for overall (based off of approximations)

• Pre-Paid Account System, minimum starting investment of $25

LinkedIn DirectAds Reviews

Negatives• International Usage is limited (null).

Based for US Markets

• Keywords are not that important. You can target by demographic, but you don’t have the ability to target your audience with keywords.

• Not a whole lot of success stories from companies using LinkedIn. Nobody has really come out and said it brought about large increase in sales, leads, etc.

• Performance is a mystery. Not a lot of data on past performance metrics.

Positives • LinkedIn provides detailed demographic

information and allows you to customize the potential of your ad placements.

• Very simple process and straightforward payment method.

• Don’t have the hassle of managing a keyword strategy