linkedin for smarties

For

Dummies Don’t Join

rebeccalpage@yahoo.com

Rebecca Page

#1 site for employers

80% recruit on the Web

90% use LinkedIn

> 60 million US users

Replacing job boards

Improve visibility

Online address book

Visual picture

Conversation ice breaker

Reconnect

LinkedIn LingoLinkedIn Lingo

Homepage

=

Dashboard

Profile

=

Personal

Page

Snapshot

=

Name, Title

Industry

Recommen-

dations

=

Testimonials

Beyond Your ProfileBeyond Your Profile

Groups

=

Unique to

LinkedIn

Connections

=

Business

Contacts

Showcase YouShowcase You

Online

Identity

•

• Skills

• Expertise•

Brand

Awareness

•

• Personality

• Polished•

� All profile additions and edits

will be pinged to your connections

� Found under Your Name (top right),

Settings, Privacy Controls,

Activity Broadcasts

� Address: 1,000 (Viewable only to 1st degree connections if populated).

� Company Name: 100

� IM (Instant message): 25 (Viewable only to 1st degree connections if populated).

� Interests: 1,000

� Invite message text: 300

� LinkedIn Status Update: 700 (note Twitter is 140)

� Phone number: 25 (Viewable only to 1st degree connections if populated).

� Position Description: 200 min/2,000 max

� Position Title: 100

� Professional Headline: 120

� Skills:Up to skills w/61 characters each

� Specialties: 500

� Summary: 2,000

� Website Anchor Text: 30

� Website URL: 256

Step Step 11 toto 100%100% ProfileProfile

Industry

HeadlinePhoto

A Must!

HeadlineHeadline is Your Taglineis Your Tagline

Proposal

Manager

85% Win Rate –

Aerospace and

Defense

Weak Impactful !

PPRROOFFIILLEE

Employers read first

Your elevator pitch

Persuasive, concise

Qualify, quantify value

Write, edit in Word

Think branding

#1 client is YOU

Demonstrate knowledge

Less corp speak, buzzwords

Keywords = exposure

Brand

is …

Your chosen words express your personality

showsAuthentic

Voice

Passion

For

Career

I Tell Other CPAs the Tax Secrets

> > raywelsh@gmail.com < <

TAX STRATEGIES / HIGH NET WORTH / ETHICAL COURAGE

The difference between me and other CPAs? A thorough understanding of complicated tax laws supported by a vast array of specializations. Experienced in tax preparation with the Big 4, regional firms and smaller independents, I’ve saved tax liabilities for L- and C-Corps, partnerships, and individuals from the average taxpayer to the Top 2%.

While analyzing the prior year returns for a publicly-traded corporation, I discovered someone else’s error and received a $100,000 refund. These tax savings continued in years forward. My clients highly value their maximized deductions and credits.

Plus by providing personalized, one-on-one service, I became the most requested tax advisor for one firm. Analyzing and interpreting annual IRC changes is my specialty, preparing the annual reference guide and advising 20 other tax preparers.

Tax Savings = Returning Clients!

Mergers / Acquisitions

Marketing / Social Media

TSC / SAP/ CI Poly

Team Development

Chronological ExperienceChronological Experience

Template

•

• Resume

• Don’t import•

Accuracy

•

• Avoid

discrepancies•

Impact on Your CompaniesImpact on Your Companies

Powerful, result-focused statements

Oversaw accounting processes

Streamlined accounting processes for $25M company,

resulting in 12% savings year 1 and 20% year 2

Education

Contact – E-mail / Phone

Twitter, Website, Blog

Skills

Certifications

Awards

Organizations

Publications

Languages

Customize Your URLCustomize Your URL

www.linkedin.com/in/RebeccaLPage

www.linkedin.com/in/johnwallman/46/855/12

www.linkedin.com/in/JohnWallman

Found under Edit Profile,

Edit Public Profile URL

Recommendations Validate

Supervisors

CustomersClients

Colleagues

Found under Profile,

Recommendations

Draft & e-mail comments

Focus on specific skills / traits

Connections copy & paste

Review before live

Recommend others!

� BOX.net manages

online documents

� Collaborate with

connections

Found under Edit Profile,

Applications, Add an Application

CareerOpportunities

ConsultingOffers

New Ventures

Job Inquiries

ReferenceRequests

Advertise to connections, employers and

recruiters that you’re job hunting

Under Edit Profile,

very last section

Profile Content◦ Make my public profile visible to no one◦ Make my public profile visible to everyone

� Basics Name, industry, location, number of recommendations� Picture� Headline� Summary

� Specialties� Current Positions

� Show details� Past Positions

� Show details� Education� Volunteer Experiences & Causes� Organizations� Additional Information

� Groups� Interested In...

Under Your Name (top right),

Settings, Helpful Links,

Edit Your Public Profile

DDAASSHHBBOOAARRD D

Trustful business relationships

Company co-workers

College classmates

E-mail address book

No mothers, nieces, high school exes

unless relevant

FacebookFriends

Personalize Your InvitesPersonalize Your Invites

www.linkedin.com/in/RebeccaLPage

I’d like to add you to my network.

Your prediction on cattle futures was insightful. We’re struggling with how to advise

clients on long-term prices. Can we discuss this further?

Profession

Industry

Geography

Join Discussions!

Don’t be wounded if you’re rejected

� Actual organizations

� Exclusive to LinkedIn

Open

AutomaticTo All

Closed

ApprovalCriteria

� Under Search, Groups,

type Keywords

� View others’ groups

GGRROOUUPPS S

rebeccalpage@yahoo.com

Rebecca Page