linkedin - help yourself stand out from the crowd

Linked Help yourself stand out from the crowd

in

Part 1: Professional Headline

When youconduct asearch forpeople inLinkedin

Whatinformationdo you see?

Whatinformationdo you see?

Profile picture

Whatinformationdo you see?

Profile picture Location

Whatinformationdo you see?

Profile picture Location

Industry

Whatinformationdo you see?

Profile picture Location

Industry “Professionalheadline”

How engaging isyour professional

headline?

Do you stand outfrom the crowd?

Do you stand outfrom the crowd?

It seems people overlookthis incredible marketing

opportunity.

Rather than grabbingpeople’s attention…

Rather than grabbingpeople’s attention…

They leave peopleconfused…

They leave peopleconfused…

DirectorOwner

Associate ManagerEntrepreneur

PresidentSenior Manager

Sales Rep

Recruiter

Trainer

Job titles are ambiguous at best.

Can you tell me with certaintywhat any of these peopleactually do for a living?

Can you tell me with certaintywhat any of these peopleactually do for a living?

Director

Owner

Associate Manager

Entrepreneur

Manager

Sales Rep

Recruiter

Trainer

I didn’t think so.

So what reason would you have tolook more closely at their profile?

Ultimately, people really just want to know:

Ultimately, people really just want to know:

“What’s in it for me?”

You own your own company?

You own your own company?

“What’s in it for me?”

You’re a recruiter?

“What’s in it for me?”

You’re a recruiter?

Your professional headlineneeds to explain

whyI should look more

closely at your profile.

Be action oriented.

Helping

Saving

Building

DeliveringCreating

Finding

GivingBe action oriented.

Focus on the benefits of what you do.

Fulfilling career

Client retention Affordable

Bottom-line resultsCreative solutions

Family security

Focus on the benefits of what you do.

Answer the question:

Answer the question:

“What’s in it for me?”

Geoff EvansCoaching business owners to success with socialmedia, marketing, process improvement andsales skills

London, Canada Area | ProfessionalTraining & Coaching

SOCIAL MEDIA C O A C Hwww.socialmediacoach.ca