linkedin - help yourself stand out from the crowd
DESCRIPTION
I find that the "Professional Headline" feature of a user profile is constantly overlooked. This headline is a tremendous marketing opportunity that will help you stand out from the crowd.TRANSCRIPT
Linked Help yourself stand out from the crowd
in
Part 1: Professional Headline
When youconduct asearch forpeople inLinkedin
Whatinformationdo you see?
Whatinformationdo you see?
Profile picture
Whatinformationdo you see?
Profile picture Location
Whatinformationdo you see?
Profile picture Location
Industry
Whatinformationdo you see?
Profile picture Location
Industry “Professionalheadline”
How engaging isyour professional
headline?
Do you stand outfrom the crowd?
Do you stand outfrom the crowd?
It seems people overlookthis incredible marketing
opportunity.
Rather than grabbingpeople’s attention…
Rather than grabbingpeople’s attention…
They leave peopleconfused…
They leave peopleconfused…
DirectorOwner
Associate ManagerEntrepreneur
PresidentSenior Manager
Sales Rep
Recruiter
Trainer
Job titles are ambiguous at best.
Can you tell me with certaintywhat any of these peopleactually do for a living?
Can you tell me with certaintywhat any of these peopleactually do for a living?
Director
Owner
Associate Manager
Entrepreneur
Manager
Sales Rep
Recruiter
Trainer
I didn’t think so.
So what reason would you have tolook more closely at their profile?
Ultimately, people really just want to know:
Ultimately, people really just want to know:
“What’s in it for me?”
You own your own company?
You own your own company?
“What’s in it for me?”
You’re a recruiter?
“What’s in it for me?”
You’re a recruiter?
Your professional headlineneeds to explain
whyI should look more
closely at your profile.
Be action oriented.
Helping
Saving
Building
DeliveringCreating
Finding
GivingBe action oriented.
Focus on the benefits of what you do.
Fulfilling career
Client retention Affordable
Bottom-line resultsCreative solutions
Family security
Focus on the benefits of what you do.
Answer the question:
Answer the question:
“What’s in it for me?”
Geoff EvansCoaching business owners to success with socialmedia, marketing, process improvement andsales skills
London, Canada Area | ProfessionalTraining & Coaching
SOCIAL MEDIA C O A C Hwww.socialmediacoach.ca