linkedin targeted ads
Post on 22-Jan-2018
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Profile-based Targeting
Title
Company
GeographyMember
enteredorIP
GroupMembership
CompanyFollowing
SchoolFieldofStudy
GraduationYear
3
USER PROVIDED
CompanyJob Title
GeographyCompany Following Group Membership
SchoolGraduation Year
Field of Study
DERIVED
Function Seniority
Company SizeCompany Industry
Years of ExperienceGender
AgeGeography (IP)
Leverage LinkedIn Profile-based Targeting
Danie
Seattle, WA USA
Boston University
COMPANY INDUSTRYSIZE
SCHOOL
LOCATION
JOB TITLE
SENIORITY
FUNCTION
FIELD OF STUDY
DEGREE
GRADUATION AGE
SKILLS
GROUPS
IP
Communication
Bachelor of Science
2011, 25-34
Simply Measured, 51-200, Internet
Senior Marketing Manager, Marketing, Senior IC
CMA, LEWIS, Social Tools
SEO, Social Media, Digital Marketing, Blogging
5
Targeting by Function Inferred from user entered title
User Entered Title (possibly many)↓
Standardized Title ↓ ↓
Seniority Function
LevelsofSeniority:
Unpaid/Training/EntryIC*/SeniorIC*/Manager/Director/VP/CXO/Partner/Owner*Individualcontributor(IC)includeshighlyskilledprofessionalsex.Engineer,teacher,doctor,lawyer,etc
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Targeting by Years of Experience Inferred from user entered job experience
User Entered Job Titles (possibly many)↓
Years of Experience per job+
Years of Experience per job=
Total Years of Experience
Company Size and Company Industry
7
•Member industry is directly inferred from their current experience
Company Entered Nameê
Company Entered Industryê
Company Entered # of employees
Sample Targeting Facets:Company Name → LinkedIn
Company Industry → InternetCompany Size → 5,000-10,000
Large companies may span several industries but can only choose one. Spot-check company pages to ensure you are targeting the correct industry.
Skills Targeting – reach experts in their field
When targeting by skills you are reaching members who:
• Explicitly added their skills into the skills section
• Have skills mentioned on their profile text, but not within the explicit skills section
• Have inferred skills based on explicit skills and key values they entered
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