local-based online advertising

What Proxistore ?

A concept for smart communication:

Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience;

Advertisers can manage their message in real time, determine their area of communication, control their budget and check the results online;

Surfers can get local business information in a non-intrusive format and present on their favorite

websites.

Proxistore nework: Guaranteed national audience = 4,998,087 people or 75.2% of internet users in Belgium.

Communication area: Circle

Communication area: Zip code

Rectangle call

Cookie check

ok Store check

NO yes

Switch to DFP

National campaign

Local campaign

Pop-up location browser

NoRefused

ok

IP Geolocation

Google Geolocation

2 exceptions:

1° CPD fomrats on HP2° Retargeting sex, age > geoloc.

Wifi or 3G

Proxistore technically?

CASCADE GEOLOCATION: impossible not to be geolocated.

If the surfer is using a mobile phone, 3G triangulation.

IP address.

Google (street car) and wifi SSID.

The surfer geolocates himself accurately.

Proxistore technically?

AUTOMATIC SELECTION:

The remaining budget per ad

The distance between the tag and the surfer

The number of times the ad has been

broadcasted per day

SEAT national vs SEAT local

+ 93%+ 93%

Seat Testimonial :

"We only advertise for our concession holders that still have cars on stock (…) We only pay for the extremely targeted surfers." Stephan Bogaert, Marketing Manager of SEAT (Trends)

Proxistore communication?

A real campaign!

Surfers have to be informed on what is geolocation exactly is and its direct benefits.

Magazines, daily press, Internet, radio.

Tool.proxistore.comA real service for advertisers:

Post code/Communes

Select on map

Useful information on the area of influence

Ability to select days and times when the ad is broadcast,

Ability to cap the budget per day

Ability to consult the results per ad in real time:•Displays,•Clicks on URL,•Clicks on map,•Clicks on Facebook likes.

Case Study: Deli Traiteur

The client has launched a 3rd campaign

Clicks Deli Deli Map %

436 143 33

Testimonial Deli Traiteur:

"Beautiful innovation in terms of online products with a local focus. "Alexandre Terlinden, Marketing Director at Delitraiteur SA.

CaseStudy: Deutsche Bank

The client has launched its 3rd campaign

URL : https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud

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