local seo made simple

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Local SEO Made Simple

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Andy Thomson

SEO Specialist@andythomson99

Today’s Presenters

Taylor Pettis

Sr. Marketing Manager@tpettis

linkd.in/1dsZJAa

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Agenda• What is SEO?• What is Local SEO?• Key Elements of Local• Three Deep’s Local SEO• How is Your Customer Searching• Where to Start• Ongoing Steps• Questions

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What is SEO?

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What is Local SEO?

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Key Elements1. User Intent2. Location Based3. Mobile Focused4. Changing fast

What is Local SEO?

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• Navigational• Informational• Commercial (note: a commercial query is an

informational search with future business implications – i.e., comparison searches)

• Transactional

Source: https://searchenginewatch.com/sew/how-to/2234448/keywords-are-dead-long-live-user-intent

User Intent

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The location of the searching device is the Centroid, the center of the search area

Location Based

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Google is designed for mobile devices

Mobile Focused

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Changing Fast

Photo Credit to Joy Hawkins at Imprezzio Marketing

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Diary of an Address Change

https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change

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Diary of an Address Change

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How is Your Customer Searching?Minneapolis St. Paul

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How is Your Customer Searching?

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How is Your Customer Searching?

Brick Oven Pizza Parlors

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How is Your Customer Searching?

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1. What kind of business are you?2. What is your current situation?3. What needs to be done?

Where to Start?

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Where to Start?

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Where to Start?

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Get your information together

https://moz.com/blog/ultimate-local-seo-audit

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Website Optimization

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Name, Address, and Phone Number (NAP)

Local SEO and Schema.org

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http://business.google.com • Combines and manages Google properties• Google+, YouTube, Google Maps

Google My Business

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Facebook

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Use Google AnalyticsSign up for Moz Local or other tools

Tracking Progress

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Use Google Analytics

Audience > Geo > Location > Country > StateCompare Date Range

Tracking Progress

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Use Moz Local

Tracking Progress

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Managing Citations• Don’t be afraid to call the help line• Close outdated and merge when

possible

Fine Tuning

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Encourage – Don’t Incentivize• Add to schema when appropriate

Reviews

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Local-focused content• Target neighborhoods when appropriate• Use these tips for concepts

Create Content

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Read Blogs, Watch Webinars

People to watch:• Mirriam Ellis• Phil Rozek• Casey Meraz• Three Deep!

Stay Up-to-Date

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Anatomy of Local SEO E-Book

SEO Scan for first 10 companies interested

Free E-Book

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Questions?