logo creation - promo star

Post on 05-Dec-2014

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A particularly challenging project for us as the client specified the colors for use (black and red) and gave us little else. We based our options on upward momentum and star quality. Logo design 1 was the eventual winner.

TRANSCRIPT

PROMOSTARNEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

• COMPANY NAME – PROMO STAR

• SERVICES – MARKETING, EVENT MANAGEMENT, TELECOM TRADING

• COLORS PREFERRED – RED AND BLACK

• LANGUAGES – ARABIC AND ENGLISH

CREATIVE BRIEFNEW LOGO CREATION

PREVIOUS LOGO

PROMOSTAR - NEW BRAND IDENTITY

CATEGORY SNAPSHOT (INTERNATIONAL)

MARKETING EVENT MANAGEMENT TELECOM

PROMOSTAR - NEW BRAND IDENTITY

CATEGORY SNAPSHOT (REGIONAL)

MARKETING EVENT MANAGEMENT TELECOM

PROMOSTAR - NEW BRAND IDENTITY

• HIGHLIGHTING THE SERVICES - MARKETING, EVENT MANAGEMENT, TELECOM TRADING

• REVITALIZING THE BRAND

• SHOWCASING THE POTENTIAL FOR GROWTH AND EXPANSION

• ENSURING CUSTOMER RECALL

THE FOCUS

بروموستار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 1 بروموستار

• A NEW LAUNCH PAD TO ACHIEVE AND ACCOMPLISH GREATER RESULTS

• THE STAR’S MOTION AND ITS RED COLOR SUGGEST AN ACTIVE, ENERGETIC AND VIBRANT OUTLOOK

• THE BOLD FONT IN SOLID BLACK PROMOTES RECALL OF THE NAME

MOMENTUM + AMBITION = AN UPWARD TRAJECTORY

THOUGHT PROCESS:

بروموستار بروموستار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 2

• THE STARS SYMBOLIZE THE HIGH QUALITY OF SERVICES PROVIDED • THE UPWARD MOTION IS A METAPHOR FOR THE COMPANY’S GOAL TO SURPASS ITS COMPETITORS

• THE RED FIGURE REPRESENTS THE COMPANY’S AMBITION AS IT STRIVES TO AIM HIGHER

DETERMINATION + EFFORT = SCALING NEW HEIGHTS OF PERFORMANCE AND SUCCESS

THOUGHT PROCESS:

بـرومـوسـتـار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 3

• REPRESENTS THE COMPANY AS A DYNAMIC ENTITY

• THE COMPANY AND THE CUSTOMERS FORM A SYMBIOTIC CYCLE – WORKING TOGETHER EVERY STEP OF THE WAY • THE RED ICON EMPHASIZES CONNECTIVITY – WHICH IS AN INTEGRAL PART OF THE SERVICES PROVIDED

RHYTHM + COHESION =CORE SYNERGY

THOUGHT PROCESS:

بـرومـوسـتـاربـرومـوسـتـار

بـرومـوسـتـار

بروموستار

PROMOSTAR - NEW BRAND IDENTITY

THE LOGO IN ACTIONOPTION 1 ONLY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

THANK YOU

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