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Logo Guidelines
TECO Logo Guidelines
1
Table of Contents The TECO® Brand ..........................................................................................................2
TECO Logo Guidelines .............................................................................................. 4
Colors ..................................................................................................................................7
Typography ........................................................................................... 8
TECO Logo ............................................................................................ 9
Company Logos TECO Energy ................................................................................ 10 Tampa Electric .............................................................................. 11 Peoples Gas .................................................................................. 12 TECO Partners ............................................................................. 13 The Icon ............................................................................................................................ 14 Stationery Items ........................................................................................................... 15 TECO Fleet Vehicle Graphics ................................................................................ 21
TECO Logo Guidelines
2
The TECO® Brand Overview
To protect and further establish the TECO mark, a comprehensive graphic identity program has
been designed for usage on facility signage, vehicles, computer monitors and all printed materials.
On the following pages are specific logotype treatments for TECO, TECO Energy, Tampa Electric,
Peoples Gas and TECO Partners.
Guidelines for use of colors must be strictly adhered to and reproduction of any of the
logotypes must be done from master artwork provided by TECO’s Corporate Communications
Department. The logos may be enlarged or reduced, as appropriate to their application;
however, the proportions may not be altered in any way nor may elements be moved or
assigned different colors.
Failure to abide by the guidelines may result in consumer confusion or erosion of the brand name.
Any variation from the guidelines is prohibited without the approval of the Legal and Corporate
Communications Departments.
The company reserves the right to take appropriate action when the TECO name or logo is used
without permission or when the name or logo has been adapted, modified or otherwise used
inappropriately. Such action may include disciplinary action or termination and/or civil or criminal
prosecution.
The registered trademark symbol (®) must always appear with the logo. It should be enlarged
or reduced proportionally with the logo as shown in this guide. When the logo is enlarged to 16
inches wide or more or reduced to 4 inches wide or less, the ® should be resized to be no larger
than 18 point and no smaller than 6 point, respectively.
TECO Logo Guidelines
3
Use of the Corporate Logo
The TECO logo and the approved variations for TECO Energy, Tampa Electric, Peoples Gas
and TECO Partners are to be used only to identify the company’s organization, products
and activities.
The TECO (umbrella) logo is to be used when representing Tampa Electric and Peoples Gas
together.
Improper use of the logos is as follows:
• The logo cannot be used in a manner that would imply sponsorship or endorsement of an
outside company’s product or services.
• The logo cannot be modified or distorted, and must be displayed in accordance
with the company’s logo guidelines.
Exceptions: In some cases, employees may use the corporate logo to identify TECO or one
of its subsidiaries in presentations, news releases, technical and trade articles and other
published materials. Permission to do so must be obtained through TECO’s Corporate
Communications Department.
A Note About Corporate Identity
As TECO Energy and its subsidiaries conduct business, they are separate entities, and special
care should be taken to use the appropriate logo for the specific business you are conducting.
If you have a question about the appropriate logo, please email your inquiry to
logorequest@tecoenergy.com.
Obtaining the Logo
To obtain the appropriate logo for your application, please visit TECO’s logos page at
tecoenergy.com/logos.
The TECO® Brand(continued from page 2)
TECO Logo Guidelines
4
TECO® Logo GuidelinesA family of TECO logos has been created to
allow you to choose the one to fit your need.
If you’re unsure, please contact Corporate
Communications.
Umbrella Logo
The TECO (umbrella) logo is to be used when
representing Tampa Electric and Peoples
Gas together. It should not be used to represent
TECO Energy.
Subsidiary Logos
Each of the subsidiaries has its own
identity which falls underneath the broader
TECO brand. The logos to the right should be
used for any communications developed for
the listed subsidiaries.
Umbrella Logo
Online use Offline use
72 px
TECO Logo Guidelines
5
Clear Space
Clear space surrounding the logo is an integral
part of its design. It is just as important as the
font, the shape, and color of the logo. Keep the
area around the logo clean and uncluttered. The
clear space should be equal on all sides, where
the unit of measure, “X” equals the height
of the logotype “TECO.” Do not place any
other trademark, logo, logotype, graphic, text,
photograph or illustration in the minimum clear
space area.
Icon/Text Spacing
The proper space between the icon and the text
is determined by taking the width of the letter
“E” from where Emera appears in the logo.
Minimum Sizing
The logo has been designed to reproduce
well at small sizes, but will begin to degrade if
reproduced too small. The logo should never
appear smaller than 72 pixels wide when used
online, or smaller than one inch wide when
used in print.
1”
XX
X
X
TECO Logo Guidelines
6
What Not to Do
These examples illustrate what not to do with
the logo and logos of the subsidiary brands.
The logo should not be altered. Changing the
color, proportions, fonts, or adding elements
to the logo is not allowed, and will damage the
integrity of the identity.
X Do not alter the color of the logo.
X Do not rotate the logo.
X Do not outline the logo.
X Do not add elements to the logo.
X Do not place the logo in a box.
X Do not stretch or distort the logo.
X Do not place the logo on a patterned or busy background.
TECO Logo Guidelines
7
ColorsTECO’s corporate colors are blue and yellow.
The examples listed here provide a breakdown
of those colors. The process and spot colors
are to be used for printing and the RGB and
hex (hexadecimal) options are for online or
digital use.
C:92 M:68 Y:0 K:0 C:0 M:10 Y100 K:0
PROCESS
R:0 G:95 B:170
#005FAA
R:255 G:220 B:0
#FFDC00
RGB
PMS 286 C PMS 109 C
SPOT
HEX
Interstate Light: for body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()_+{}|<>?
Interstate Regular: for sub-headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()_+{}|<>?
Interstate Bold: for headlinesInterstate Bold: for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()_+{}|<>?1234567890!@#$%&*()_+{}|<>?
Univers Condensed: for legal copy
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
Calibri Regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
Calibri Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
TECO Logo Guidelines
8
Typography
To ensure consistency in TECO’s documents,
which will reinforce its corporate identity,
consistent font treatment is recommended.
The primary fonts that make up TECO
materials are from the Interstate family
and Univers Condensed. If Interstate is not
avaliable, Calibri is an acceptable alternative.
TECO Logo Guidelines
9
TECO Logo
Logo Variations
The TECO logo can be used when products and
services from Tampa Electric and Peoples Gas
are being promoted together. It should not be
used to represent TECO Energy.
Please use the full-color logo whenever possible.
Use the one-color “black-version” logo when
limited to one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10, Y100, K0.
1-color logo
The logo can be used in solid black on white or
any light-colored background.
Full-color version PMS286 C
PMS109 C
Black version Black
TECO Logo Guidelines
10
TECO Energy LogoPlease use the full-color logo whenever possible.
Use the one-color “black-version” logo when
limited to one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10, Y100, K0.
1-color logo
The logo can be used in solid black on white or
any light-colored background.
Full-color version PMS286 C
PMS109 C
Black version Black
TECO Logo Guidelines
11
Tampa Electric LogoPlease use the full-color logo whenever possible.
Use the one-color “black-version” logo when
limited to one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10, Y100, K0.
1-color logo
The logo can be used in solid black on white or
any light-colored background.
Full-color version PMS286 C
PMS109 C
Black version Black
TECO Logo Guidelines
12
Peoples Gas LogoPlease use the full-color logo whenever possible.
Use the one-color “black-version” logo when
limited to one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10, Y100, K0.
1-color logo
The logo can be used in solid black on white or
any light-colored background.
Black version Black
Full-color version PMS286 C
PMS109 C
TECO Logo Guidelines
13
TECO Partners LogoPlease use the full-color logo whenever possible.
Use the one-color “black-version” logo when
limited to one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10, Y100, K0.
1-color logo
The logo can be used in solid black on white or
any light-colored background.
Black version Black
Full-color version PMS286 C
PMS109 C
TECO Logo Guidelines
14
The IconThe icon from the main identity can be used by
itself. Please consider the following when using
the icon.
Proper Usage
The icon can only be used if the main identity,
in its entirety, is also present. There should
always be a generious amount of clear space
around the icon. The size of the top icon
element is a good guide for how much space
to allow around the logo. Images, text or other
graphic elements should never intrude into this
space. The icon should never be cropped so
only part of the element is showing.
Stationery Items
Business Cards
New employee business cards should appear
as shown, utilizing the 2-color logo only.
Include appropriate corresponding company
address information.
All new business cards should use one of the
templates to the right.
Depending on individual needs, the
templates provide options that allow one to
decide what information is needed. The front of
the card displays phone, fax, email contact
and address.
Business card front(TECO example)
P: 813-123-4567C: 813-765-4321F: 813-987-6543rjschrodinger@tecoenergy.com
P. O. Box 111Tampa, FL 33601-0111tampaelectric.compeoplesgas.com
Richard J. SchrodingerManaging Director, Efficiency & Process Improvements and Business Strategy
Business card front(TECO Peoples Gas example)
Business card front(TECO Energy example)
Business card front(TECO Tampa Electric example)
P: 813-123-4567C: 813-765-4321F: 813-987-6543rjschrodinger@tecoenergy.com
P. O. Box 111Tampa, FL 33601-0111tampaelectric.com
Richard J. SchrodingerManaging Director, Efficiency & Process Improvements and Business Strategy
P: 813-123-4567C: 813-765-4321F: 813-987-6543rjschrodinger@tecoenergy.com
P. O. Box 111Tampa, FL 33601-0111peoplesgas.com
Richard J. SchrodingerManaging Director, Efficiency & Process Improvements and Business Strategy
P: 813-123-4567C: 813-765-4321F: 813-987-6543rjschrodinger@tecoenergy.com
P. O. Box 111Tampa, FL 33601-0111tecoenergy.com
Richard J. SchrodingerManaging Director, Efficiency & Process Improvements and Business Strategy
Business card front(TECO Partners example)
P: 813-123-4567C: 813-765-4321F: 813-987-6543rjschrodinger@tecoenergy.com
P. O. Box 111Tampa, FL 33601-0111 tecoenergy.com
Richard J. SchrodingerManaging Director, Efficiency & Process Improvements and Business Strategy
TECO Logo Guidelines
15
Stationery Items(continued from page 16)
TECO Letterhead and No. 10 Envelope
Company letterhead and envelopes should
appear as shown, utilizing 2-color logos
only. Letterhead must include appropriate
corresponding company address and website
information. Address information must appear
just below company logo, as shown on envelope.
Letterhead front(TECO example)
Envelope front(TECO example)
Tampa Electric Company tampaelectric.comP. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 peoplesgas.com
P. O. Box 111Tampa, FL 33601-0111
TECO Logo Guidelines
16
Stationery Items(continued from page 17)
TECO Energy Letterhead and No. 10 Envelope
Company letterhead and envelopes should
appear as shown, utilizing 2-color logos
only. Letterhead must include appropriate
corresponding company address and website
information. Address information must appear
just below company logo, as shown on envelope.
TECO Energy, Inc. P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tecoenergy.com
Letterhead front(TECO Energy example)
Envelope front(TECO Energy example)
P. O. Box 111Tampa, FL 33601-0111
TECO Logo Guidelines
17
Stationery Items(continued from page 18)
Tampa Electric Letterhead and No. 10 Envelope
Company letterhead and envelopes should appear
as shown, utilizing 2-color logos only. Letterhead
must include appropriate corresponding company
address and website information. Address
information must appear just below company logo,
as shown on envelope.
Letterhead front(TECO Tampa Electric example)
Envelope front(TECO Tampa Electric example)
Tampa Electric Company P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tampaelectric.com
P. O. Box 111Tampa, FL 33601-0111
TECO Logo Guidelines
18
Stationery Items(continued from page 19)
Peoples Gas Letterhead and No. 10 Envelope
Company letterhead and envelopes should
appear as shown, utilizing 2-color logos
only. Letterhead must include appropriate
corresponding company address and website
information. Address information must appear
just below company logo, as shown on envelope.
Peoples Gas System P. O. Box 111 Tampa, FL 33601-0111 (813) 228-4111 peoplesgas.com
Letterhead front(TECO Peoples Gas example)
Envelope front(TECO Peoples Gas example)
P. O. Box 111Tampa, FL 33601-0111
TECO Logo Guidelines
19
Stationery Items(continued from page 20)
TECO Partners Letterhead and No. 10 Envelope
Company letterhead and envelopes should
appear as shown, utilizing 2-color logos
only. Letterhead must include appropriate
corresponding company address and website
information. Address information must appear
just below company logo, as shown on envelope.
TECO Services, Inc. P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tecoenergy.com
Letterhead front(TECO Partners example)
Envelope front(TECO Partners example)
P. O. Box 111Tampa, FL 33601-0111
TECO Logo Guidelines
20
TECO Fleet Vehicle Graphics
Vehicle Door Decal
Company fleet vehicles require a full-color logo decal. The
decal size is approximately 18” wide x 7.5” deep. When
positioning on vehicle doors, the decal must be centered
between the door handle and the edge of the door.
Also, center top and bottom. When the mirror bracket
interferes with placement, move decal under brackets and
center on door.
TECO Logo Guidelines
21
P.O. Box 1 1 1 . Tampa, FL . 33601
tecoenergy.com TE081717_update1219
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