london coffee festival- why mobile first
Post on 11-Nov-2014
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Why Mobile-First Thinking Is Essential
London Coffee Festival 2014
2
An Introduction To Me
Benjamin Morel Project Manager and Digital Marketing Consultant
@BenjaminMorel
Linkedin.com/in/benmorel
ben@obergine.com
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
3
An Introduction To Me
Obergine Creative Digital Agency
@Obergine
Linkedin.com/company/obergine
Slideshare.net/obergine
Obergine.com
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
4 London Coffee Festival – Why Mobile-First Thinking Is Now Essential
Who contributes to digital content?
5
Mobile is yesterday’s next
big thing
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Yesterday’s next big thing
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Yesterday’s next big thing
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Yesterday’s next big thing
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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The trust barrier has fallen
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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of smartphone users in the UK
have bought something with
their device
The trust barrier has fallen
http://think.withgoogle.com/mobileplanet/en/graph/?country=uk&category=KEYACT&subcategory=GSA&topic=Q23_2&stat=Q23_2_05&wave=2013&age=all&gender=all&chart_type=&active=stat
39%
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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of tablet owners in the UK buy something with their device
every month
The trust barrier has fallen
69%
https://econsultancy.com/blog/9836-69-of-tablet-owners-make-a-purchase-on-their-device-every-month
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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expected to be spent on
mcommerce in 2017
The trust barrier has fallen
http://www.emarketer.com/Article/Mcommerce-Takes-15-of-UK-Retail-Ecommerce-Sales/1009984
£17.24 Billion
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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What can you do with mobile?
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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What can you do with mobile?
Make people
laugh
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
http://en.ilovecoffee.jp/posts/view/100
15
What can you do with mobile?
Be helpful
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
https://itunes.apple.com/app/coffee-order/id311879629?mt=8#&at=11lDJ&ct=a34796a5a637ffac599be22cd9bd2b6d
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What can you do with mobile?
Increase loyalty
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
https://itunes.apple.com/gb/app/starbucks/id331177714?mt=8
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So why start with mobile?
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Why start with mobile?
Focus on core content
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Why start with mobile?
vs
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Why start with mobile?
Focus on mobile UX and performance
Better experience on
all devices
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Mobile development is easy(ish)
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Mobile is a huge opportunity
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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Stay in touch
Benjamin Morel Project Manager and Digital Marketing Consultant
@BenjaminMorel
Linkedin.com/in/benmorel
ben@obergine.com
London Coffee Festival – Why Mobile-First Thinking Is Now Essential
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