look ahead: 5 business trends shaping the future of your brand
Post on 21-Dec-2014
217 Views
Preview:
DESCRIPTION
TRANSCRIPT
Property of Justin Foster © 2014
Look Ahead5 Trends Shaping the Future of Your Brand
Presented by:Justin Foster: Social Brand Strategist
@fosterthinking
Property of Justin Foster © 2014
Property of Justin Foster © 2014
Property of Justin Foster © 2014
PRESSURESOld & New
Property of Justin Foster © 2014
OPT-IN or OPT-OUT
Property of Justin Foster © 2014
Foster’s 3 Rules of Modern Branding
Property of Justin Foster © 2014
Be consistently different.
Property of Justin Foster © 2014
Culture is the ultimate
differentiator.
Property of Justin Foster © 2014
BRAND = CULTURE
Property of Justin Foster © 2014
Bacon Brands
Property of Justin Foster © 2014
Property of Justin Foster © 2014
Survey:What is a brand that you admire?
Property of Justin Foster © 2014
5 Trends
Property of Justin Foster © 2014
SOCIAL / MOBILE is always ON.
Property of Justin Foster © 2014
Individual experiences create brands
Property of Justin Foster © 2014
Emotion is amplified
Property of Justin Foster © 2014
Tough era for jerks & posers
Property of Justin Foster © 2014
Discussion:What is one new behavior that this trend has created in you?
Property of Justin Foster © 2014
Everything is ART
Property of Justin Foster © 2014
Law of Attraction
Property of Justin Foster © 2014
Beauty + Function
Property of Justin Foster © 2014
Mirroring Values
Property of Justin Foster © 2014
Discussion:What is your brand visually communicating?
Property of Justin Foster © 2014
MILLENNIALS are Now.
Property of Justin Foster © 2014
Pursuers of Happiness
Property of Justin Foster © 2014
Highly Individualistic + Social
Property of Justin Foster © 2014
Unashamedly Authentic
Property of Justin Foster © 2014
Discussion:In your experience, what makes Millennials different than previous generations?
Property of Justin Foster © 2014
INNOVATORS are Everywhere.
Property of Justin Foster © 2014
Are truly different.(Culture)
Property of Justin Foster © 2014
Look different.(Visual Brand)
Property of Justin Foster © 2014
Provide something truly different.(Innovation)
Property of Justin Foster © 2014
Discussion:In your experience, what makes Millennials different than previous generations?
Property of Justin Foster © 2014
HUMANIZATION of Experiences
Property of Justin Foster © 2014
Everything has UI
Property of Justin Foster © 2014
Emotional Connection
Property of Justin Foster © 2014
First 15 Seconds
Property of Justin Foster © 2014
Discussion:What do you expect from a brand experience?
Property of Justin Foster © 2014
ROI of BACON
1. Growth
2. Talent attraction
3. Emotional Value
4. Ubiquity/ dominance
5. Relevance
Property of Justin Foster © 2014
What was your #1 take-away from the
session?
Property of Justin Foster © 2014
Connect with Me
justin@fosterthinking.com
Fosterthinking.com
@fosterthinking
top related