love potion #9 get consumers to heart your brand

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Love Potion #9:

Get Consumers to Get Consumers to

YourYour brand

Lora UllerichDigital Media Specialist

Lora.Ullerich@coleinformation.com

Session Framework

Bryce CurryMarketing Manager

Cole Information

Session Framework

•2012 buying trends.

•Four ways to keep customers happy.

• Five action points to start today.

Session Framework

•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:

•Telemarketing•Debt collection •Law enforcement

•Today, web-based lead generation for businesses.

Background

Jack Cole

Features:• Webinars• Playbook

download• Articles• Buddy’s Blog• Resources

Cole Community

2012 Buying Trends

•Value remains a top priority

•Buying ease

•Strategy is huge

Flickr via gandhiji40

Stand out:

•Listen

•Be unique

•Take action

What is branding?

•Behaviors, not promises•Under promise, over deliver•Real •Engages employees•Customer service emphasis

•Behaviors, not promises•Under promise, over deliver•Real •Engages employees•Customer service emphasis

Stand out:

•Listen

•Be consistent

•Be unique

•Take action

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What are customers saying about you?

Are you listening?

Use social media:

•Ask questions

•Engage

Listen Up!

•Customer surveys

•eNewsletters

•Blog

•Tradeshows

Brand Police

Be Consistent

•Look and feel

•Voice

•Across various mediums

Recycle content

Be Unique

•Be specific

•Be remarkable

•Offer unique value

•Be innovative

•Stay relevant

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• IdentifiableHomeowner’s insurance policies up for renewal

• Easy to access • Available

online 24/7

Just in Time Leads

• Quick/advanced list builder

• No minimums/contract

• Cloning feature

• Preview prior to purchase

Your List Your Way

• Powerful, easy to use tool

• Neighbor search

• Just listed/sold

• Phone numbers

Sell the Entire Neighborhood

Take ActionIf there’s a problem…

• Customer issue policy & timeframe

• Live chat

• Google alerts

• Empower sales advisors

• Engaging customer care team

immediately react & remedy.

Five Action Points

• Be consistent

• Set up Google alerts

• Solve issues with a sense of urgency

• Brand storming session

• Fall in love with your brand

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