loyalty 201: go mobile or go home

Loyalty programs work.

Free stuff is a really good way to attract new customers.

But even donuts have limited loyalty mileage – they won’t keep me coming back forever.

You know which customers are most valuable to you. You want to appeal to that type of customer.

It’s easier to offer personalized rewards and incentives if you know who I am and what I want right now.

And it’s easier to get that knowledge if you collect live marketing data from me.

Be a little bit random sometimes. People love (nice) surprises; happy people come back.

Mobile loyalty works because people don’t leave their phones in their drawers.

Use that mobile data to personalize your loyalty program. Offer me something I actually want, I’ll make the effort to get it.

And you can help people spend points and redeem rewards while they’re in store. No more wallet full of expired half-stamped cards!

Bottom line: mobile loyalty works better. See how Loyalty NZ is winning with its FlyBuys app.

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