make money on google play - shannon low,google

Make money on Google PlayShannon LowHead of Android Apps and Games Business Development, EMEA

62% of the world’s

tablets run Android

78% of the world’s

smartphones run Android

Android iOS Other

78.5%

4.1%17.4% 38%

62%

Android Other

87.9% of Android devices

run Android 4.0+

1B

1 Billion active devices

EMEA smartphone forecast

source: Canalys Q3 2014

Android

iOS

Other

1.2B

900M

600M

300M

2013 2014 2015 2016 2017 2018

EMEA tablet forecast

240M

180M

120M

60M

2013 2014 2015 2016 2017 2018

Android

iOS

Other

source: Canalys Q3 2014

More global everday

Availability

60OEMs

Partnerships

329Operators

Distributed in

190+Countries

Data Driven

Insights

$5,000,000,000

2.5xUS developer

revenue when

sales are primarily

international

38%YoY growth in

developers with

primarily international

sales

So what have we been up to in

payments?

Countries where you

can distribute your apps

Countries where you

can sell your apps

Countries where you

can tailor your pricing

130+

65

190+

Credit cards are the preferred

method of payment in the United States

Direct Carrier Billing is the preferred

method of payment in the Japan

Google Play Gift cards in 18 countries

Australia, Austria, Canada, France, Germany, Portugal, Poland,

Greece, Belgium, Hong Kong, Italy, Japan, Mexico, Spain,

Switzerland, United Kingdom, Singapore, and United States.

Direct Carrier Billing in 25 countries

Australia, Austria, Belgium, Canada, Czech Republic, France, Germany,

Hong Kong, Ireland, Italy, Japan, Korea, Netherlands, Norway, Poland,

Russia, Singapore, Spain, Sweden, Switzerland, Thailand, United Arab

Emirates, United Kingdom, and United States.

PayPal in 18 countries

Australia, Austria, Belgium, Canada, Finland, France, Germany,

Greece, Ireland, Italy, Netherlands, New Zealand, Portugal,

Singapore, Spain, Sweden United Kingdom, and United States.

Locally relevant payments = More buyers

70%YoY growth in buyers

in Germany

25%YoY growth in

payments conversion

rate in Germany

Locally relevant payments = More buyers

+

Preferred payment method support

Increased payments conversion

Strong growth in Android activations

3xYoY growth in

Germany sales

Direct Carrier Billing & Google Play gift cards launched in Hong Kong

80%YoY growth in buyers

in Hong Kong

100%YoY growth in buyers

in Russia

Direct Carrier Billing launched in Russia

Direct Carrier Billing

now available on

tablet devices

54Countries from which

developers can sell their

apps. +22 new countries

in past 12 months

Locally developed apps drive growth in sales

What can you do to increase

your global sales on Google

Play?

6xSales for apps with

localized listings

Localizing listings is an essential best practice

2xSales in Japan for apps

with precise local pricing

Localize your pricing to increase sales

Localize your business models

Adverts Subscriptions In-app purchases

Subscriptions sales on Google Play continue strong growth

Q3 ‘12 Q4 ‘12 Q1 ‘13 Q2 ‘13 Q3 ‘13 Q4 ‘13 Q1 ‘14 Q2 ‘14

Support for seasonal subscriptions

Support for goodwill credits

Programmatic access to issuing refunds and

managing access

Support for upgrades and downgrades

Building your business subscription on Google Play

Highly rated apps generate significantly more sales

2–2.9 Stars

3–3.9 Stars

4–5 Stars1–1.9 Stars

Apps designed for tablet

monetize better

10XTablet sales for apps

designed for tablets

Closing

Think beyond familiar markets

Localize your business models, prices,

languages, and the app experience itself

Continue to focus on quality and

other form factors like Android TV

& Android Wear

Thank you

developer.android.com