make the most of facebook

How to Make the Most of Facebook

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What social media sites do you use personally or professionally?

Answer

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Submit questions on the right

Tweet with #NPRKnight

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The importance of headlines Web writing Your daily workflow Visual storytelling Finding images, videos and stories you need

Previously, on #NPRKnight

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Previously, on #NPRKnight

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Distribution: Sharing your stories as a station or an individual

Reporting: Finding story ideas from your social media community

Creation: Create stories that people want to share

Welcome to the social media part of our training

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Welcome to the social media part of our training

http://bit.ly/NPRKnightsocialmedia

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1. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and

contest

#NPRKnight social media training Week 1:

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Facebook is a resource for community, audience and

conversation

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But just auto-posting links and promos won’t work

12Photo via Flickr user essellejaye (CC-BY-ND-NC)

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

Live Demo

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What other ways could you post the same story?

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Links Photos Status Updates Video Audio Discussions Events

Use a variety of post types

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Checklist:

Compelling visual

Interesting status/ headline

Link to story if there is one

Photo Ideas

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Stay away from:

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Status Updates

Checklist:

Keep it interesting Play with length Keep it relevant

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Stay away from:

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And more…

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Make your Facebook presence ‘likeable’ with these 7 tips

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1. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible

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1. Fill out your page

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1. Fill out your page

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2. Disconnect Facebook and Twitter

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3. Play with Frequency and timing

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3. Play with Frequency and timing

Photo via Flickr user Krossbow (CC-BY)

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4. Be human

Insert Your

Station Here

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You are not a robot

Via Flickr user KB35

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You are not a clown

Via Flickr user cobdogblog

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You’re a human!

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You’re a human, have some fun!

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You’re a human, have some fun!

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5. Connect with your community

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Ask interesting questions that people want to answer

Make it meaningful

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Use answers

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Get creative

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6. Set goals and measure what is happening

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Make a list of all your pages, what you use them for, and who is responsible for them.

What goals do you have for each page?

Set goals

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Measure what is happening

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Measure what is happening

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Measure what is happening

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7. Be flexible

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And remember…

53Photo via Flickr user essellejaye (CC-BY-ND-NC)

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Assignment:

Create two different Facebook posts

Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,

Send it in an email to dseditorial@npr.org, with station call letters in subject line

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#NPRKnight Twitter Contest

Learn the value and best practices of Twitter by actually

using it

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Twitter Contest Twitter can be a great tool for

journalists and we believe it is best learned by doing.

The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.

The contest is a way to make it fun and a just a tad competitive.

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Twitter Contest

Use your individual account

Don’t just retweet others

Tweet about your work, have conversations, tell people about news, etc

Contest runs from now until March 8

Kicking it off with a Twitter Chat Thursday

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Prizes

Gold: The individual who tweets the most over the three week period.

Silver: The individual who tweets the second-most over the three week period.

Bronze: The individual who tweets the third-most over the three week period.

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Twitter Contest

https://twitter.com/gteresa/nprknighttwitter/members

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#NPRKnight Twitter Chat

Thursday, 12-1 p.m. ET

Special guests from past training

Submit questions you want to talk about by tweeting with hashtag #NPRKnight

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#NPRKnight Twitter Chat

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Questions?

Eric Athaseathas@npr.org

@ericathas

Teresa Gormantgorman@npr.org

@gteresa

#NPRKnight

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Three things to remember:

1. Assignment: Create two different Facebook posts

2. Twitter Chat: Thursday, 12-1 p.m. ET under hashtag #NPRKnight

3. Twitter Contest: Start tweeting!